Technical Sales Manager

2 days ago

Lidcombe New South Wales, Australia Ateco Group Full time $120,000 - $150,000 per year

Ateco Equipment
and
Upfitter
are leaders in the automotive aftermarket and commercial vehicle accessories industry, representing premium brands and innovative solutions across Australia. We're passionate about driving growth through strong brand partnerships, technical expertise, and customer-first thinking.

We are seeking an experienced and driven
Sales and Brand Manager
to take ownership of our WARN Winch and Telma product ranges. You will be responsible for overseeing the full product lifecycle from supplier relations and product development through to marketing, sales, and customer support while ensuring these brands continue to grow within the automotive aftermarket industry.

Role Responsibilities:

  • Drive brand strategy, marketing, and sales growth for Winch and Telma.
  • Build strong supplier relationships and ensure product quality and consistency.
  • Support field sales and dealer networks to achieve sales and performance targets.
  • Identify new business opportunities and emerging market segments.
  • Provide technical product support and assist with customer and dealer enquiries.
  • Monitor industry trends and competitor activity to inform strategy.
  • Manage pricing, supply, and inventory to ensure smooth brand operations.
  • Oversee supplier onboarding and ensure compliance with company standards.

What we are looking for:

  • Experienced in brand, product, or category management within the automotive or industrial sector.
  • Strong sales and customer engagement skills, with understanding of wholesale distribution.
  • Technically minded, with knowledge of mechanical, hydraulic, or electrical products.
  • Confident communicator who builds strong relationships with suppliers and customers.
  • Commercially savvy with solid analytical and problem-solving skills.
  • Proactive, organised, and results-driven.
  • Open to occasional domestic and international travel.

This is a unique opportunity to take charge of several respected brands and play a pivotal role in their continued success. You'll be part of a passionate team within a well-established organisation that values innovation, quality, and long-term relationships. The role offers autonomy, variety, and the chance to make a genuine impact in the automotive aftermarket industry.

Package includes competitive base salary reflecting experience, fully maintained company car and performance bonus.

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