Digital Marketing

When passion meets purpose, magic happens

Picture this: It's the late 1990s, eBay has just arrived in Australia, and a determined mum wants to build a side hustle to support her family while being present for them. Her first product? Purchased through The Smith Family charity.

She didn't just succeed. She became eBay's #1 reseller in Australia.

Her success was so remarkable, eBay invited her to their headquarters to share her expertise with other entrepreneurs. The Sydney Morning Herald took notice too, dedicating a 2-page editorial to her entrepreneurial journey in the late 1990s, and was teaching others how to do eCommerce before most people knew what it meant.

But her entrepreneurial eye spotted something bigger. A gap in the market that was personal to her and millions of other women: the complete lack of beautiful, well-fitting plus-size clothing.

What started as a one-woman side hustle, has grown into a 10-person team and become one of Australia's most beloved ethical, plus-size fashion brands. For over 20 years, they've been quietly revolutionising how women see themselves, one perfectly fitted garment at a time.

Now, as the owners look toward their next chapter and first major digital transformation, they're ready to hand the reins to someone who shares their vision. Someone who can take this beloved brand into the digital future it deserves.

That someone, could be
you
.

Ready to drive change?

It is this family-owned brand's first dedicated digital hire, a pivotal moment in their evolution. After building a loyal community through authentic relationships and word-of-mouth, the founders are ready to fully embrace digital transformation and reshape their accidental empire for the modern eCommerce landscape.

You won't be inheriting someone else's mistakes or fighting against owners who refused to change. You'll be the architect of their digital future, working with founders who want to stay at the forefront of the industry. This is your chance to take a business with 25 years of authentic brand equity and scale it with the full backing of founders who understand both digital excellence and genuine customer connection.

We're seeking a Digital Content & Brand Manager who wants to drive transformational change, and make a long-lasting impact. Someone who believes that every woman deserves to feel celebrated, not just tolerated. Someone who understands that authentic brands aren't built through algorithms alone, but through genuine human connection.

Based in Western Sydney, you'll be the strategic mind behind their digital evolution as they embrace and keep up with full eCommerce transformation. Working alongside a Content Creator and external Growth Accelerator partners, this role comes with something most marketers can only dream of: complete creative ownership and a clear pathway to a leadership position.

What makes this opportunity different?

You're joining at the perfect moment. After 6 years of steady growth (from working solo to a team of 10), they are ready for their digital transformation and making a drastic change to their business. You're not fixing someone else's mistakes, you're building the future with founders who've already proven they know how to scale authentic businesses.

You'll have the rare opportunity to learn from someone who's been at the forefront of digital retail for over 25 years, even though she insists it was "just a hobby that got completely out of hand."

You're not reporting to a distant board as you're working directly with founders who built this business with their own hands, and are genuinely excited to see someone take it further than they ever imagined.

You're the right fit if you:

Have 5+ years in strategic digital marketing or brand leadership (fashion/retail/consumer brands);

Combine brand storytelling, can craft compelling narratives AND get them seen;

Understand content production hands-on and can direct teams effectively;

Think commercially, understand a business's pain point, and you can measure success, optimise campaigns, and report ROI clearly;

Work independently with confidence as a leader, comfortable steering agencies and making decisions;

Can easily connect with people, who are empathy-led and are receptive to feedback;

Want to lead, grow a team, and are ambitious about growing into a General Manager role over time

Why this matters more than your typical marketing role:

• Real impact:
  In a world of fast fashion and hollow marketing, you'll be stewarding a brand that genuinely changes how women feel about themselves.
• Authentic leadership:
  No politics, no red tape. Just real responsibility to grow a business that puts people first.
• Future ownership mindset:
  This role is designed to evolve into GM, you'll learn P&L management, commercial strategy, and business operations alongside marketing excellence.
• Complete creative runway:
  Backing to modernise, innovate, and scale without losing the heart of what makes this brand special.

If you're a digital marketing professional who's tired of optimising conversion rates for soulless brands, if you want to build something meaningful while advancing your career, if you believe business can be both profitable and purposeful, we need to talk.

They aren't just looking for someone to manage their marketing. They're looking for their successor. Someone who will nurture this brand as if it were their own.

Because soon, it could be.

Ready to drive change?

Think you need to be flawless to land your next role? Truth is: perfect candidates don't exist.

Reach out to the team at Kindred, we're excited to tell you more about this rare opportunity to step into a business with heart, purpose, and incredible potential.

Kindred is a human-first recruitment & talent partner for brands and agencies across SEO, SEM, Paid Social and Digital Marketing. We will require overseas applicants to have existing work rights in Australia. No sponsorship is available for this opportunity.

Kindred - where kindred souls meet great opportunities.