Marketing Executive

2 weeks ago

Sydney, New South Wales, Australia Sharp and Carter Full time $80,000 - $120,000 per year

We are looking for a dynamic, creative, energetic and self-motivated person to join one of Australia's most loved retail brands to assist with creating exciting and fun digitally led marketing campaigns. We want a person that can "make it happen", who is looking for lots of variety in their role, and understands that we work in a fast paced, high energy environment. So our marketing needs to be well targeted, quickly executed and deliver on business objectives.

Responsibilities

  • Delivering targeted Lifecycle marketing campaigns that drive acquisition and ongoing engagement with members to deliver on key business objectives.
  • Work with relevant stakeholders to ensure all activity is on brand and delivers on our brand principles.
  • Utilise insights and leverage loyalty team capability to drive world class data driven marketing
  • Utilise insights and leverage Digital and App team capability to drive world class data driven 1:1 targeted marketing.
  • Delivers maximum customer value potential through in-depth understanding of customer needs, competitor activity and leading edge customer response tactics
  • Distil information in large datasets in order to identify crucial pieces of information to enhance strategy or campaign execution.
Key Capabilities:
  • 3 years experience in BTL Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles with at least 6 months experience working across online marketing.
  • Demonstrable experience in managing successful multi-channel direct marketing campaigns.
  • Experience in customer lifecycle management, with proven ability to impact customer value.
  • Proven experience in developing Test & Learn frameworks, and driving conversion rates across multiple channels.
  • Ability to understand consumer experiences and represent the digital consumer within the wider business
  • Ability to communicate clearly to a broad and diverse stakeholder network
  • Highly developed written and verbal communication with excellent interpersonal skills.

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