Senior Marketing Analyst

The Opportunity

Online Education Services (OES) is seeking a motivated, inquisitive and detail-oriented Senior Marketing Analyst to join our Marketing Operations team. In this role, you will partner with internal teams working across the full marketing and sales funnel, supporting them with analysis to make tactical decisions in our day-to-day trading and to elevate our long-term strategies. You will also play a lead role in developing clear, insightful and standardised dashboards that create a common narrative across the whole business of our performance in recruiting students for OES' university partners. As we continue to grow our in-house capabilities and respond to changes in how students discover and choose their study and career pathways (e.g. AI search), this role will be critical for transforming the way we collect, analyse and present data from a diverse set of marketing data sources. 

Key Responsibilities

• Empower Marketing and Sales teams with actionable insights across the funnel, considering the full journey for prospective students.
• Own the development and maintenance of KPI reporting in Tableau, Power BI, Google Sheets and Excel.
• Evaluate marketing initiatives and investments to measure impact on acquisition metrics, including CPA and student growth.
• Partner with all areas of Marketing to set rules and processes for data capture in all channels and play a central role in assuring data quality.
• Support the Performance Marketing team with analysis and inputs for bid strategies across paid channels, and collaborate on post-campaign analysis.
• Contribute to KPI development, governance, and knowledge sharing by documenting definitions, processes, and best practices.
• Build strong stakeholder relationships and explore new tools and data sources to enhance marketing analytics capabilities.

About You

• A proactive problem-solver who can take a brief, think critically, and flag opportunities and risks.
• Proven ability to deliver insights that influence big-picture goals, not just BAU tasks.
• Comfortable working with diverse stakeholders, prioritising work and managing expectations.
• Experience working with marketing data sets (e.g. Google Analytics), ideally in B2B or industries with longer customer journeys (e.g. financial services, education).
• Skilled in querying databases with SQL or Python languages.
• Strong attention to detail and highly analytical mindset.
• Thoughtful about how insights are communicated, especially data visualisation best practices. 
• Passionate about education and curious about emerging trends, skills and technologies.

About OES
OES is a vibrant, values-led organisation passionate about enhancing lives through education. We partner with universities, training institutes and professional bodies worldwide to deliver immersive and engaging learning experiences. Our people are empowered to impact every day; through innovation, teamwork and a shared commitment to excellence.

What's in it for you?

We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from: 

• Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
• Professional development and mentoring
• OES Culture Club and events calendar
• Health and wellbeing activities
• Annual flu vaccinations
• Paid parental leave
• Purchased leave
• Study assistance and leave for eligible employees
• Mental health support resources and Employee assistance program (EAP)
• Income protection insurance
• Corporate health insurance

Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.

Ready to make an impact?

Please apply now with your updated CV. 

We value and celebrate diversity and are committed to fostering an inclusive workplace for all. We strongly encourage applications from First Nations peoples, people from culturally and linguistically diverse backgrounds, individuals with disabilities, and members of the LGBTQIA+ community. If you require adjustments during the recruitment process, please let us know - we're here to support you.