General Manager

1 week ago

Melbourne, Victoria, Australia Thrive PR + Communications Full time $150,000 - $200,000 per year

General Manager

Lead, grow and inspire.

We're on the hunt for a newly created role - Thrive Melbourne, General Manager - to lead Thrive's Victorian operations driving commercial growth, delivering standout client work, and nurturing a high-performing, values-led team.

Reporting directly to our CEO, you'll step into the role with the mentorship of our outgoing Acting MD (who is transitioning into a newly created internal role), and work in close partnership with our established Melbourne Client Director. Together, you'll shape local strategy, strengthen our profile, drive an evolved integrated and creative service offering, and make Thrive the place where exceptional people do their best work. This role blends leadership and visibility with hands-on involvement in client strategy, new business and culture-building.

If you're energised by driving growth, building connections and developing talent, this is your stage.

What You'll Do

  • Lead in the local market:
    Own and deliver the Melbourne business plan, aligned to Thrive's ANZ strategy, while tailoring our approach to meet local opportunities.
  • Drive commercial success:
    Deliver revenue targets, maintain healthy client portfolios, and actively generate new business through your networks, reputation and industry presence.
  • Be the face of Thrive in Melbourne:
    Elevate our market profile through thought leadership, events, speaking engagements and strategic partnerships.
  • Deliver exceptional client outcomes:
    Provide senior counsel to C-suite clients, oversee high-impact campaigns, and ensure consistent excellence in delivery.
  • Build and inspire the team and our connected village:
    Lead with visibility, mentor emerging leaders, and foster a culture of care, creativity, collaboration and high performance. Drive the growth of our local connected village including agency specialists and complementary agencies.
  • Champion operational excellence:
    Work with our national leadership to ensure systems, processes and resources are optimised for sustainable growth.

What You'll Bring

  • 12–15+ years' senior leadership experience in PR, communications or a connected created industry role
  • A mix of B2B and B2C consulting experience ideally - culture, technology and government highly regarded
  • A track record of commercial growth in agency, client retention and building high-performing teams
  • Outstanding local business and media connections and industry presence in Melbourne (and ideally nationally)
  • Proven ability to lead strategy and execution across integrated campaigns.
  • Exceptional relationship skills — you're equally confident in the boardroom and on the ground
  • A values-led leadership style that champions collaboration, curiosity and care
  • Commercial nous, operational clarity, and the ability to spot and seize opportunities

Why Thrive?

We're proudly independent, female-led and values-driven, with offices in Sydney, Melbourne, Brisbane and Auckland. We champion bold ideas, invest in our people, and deliver work that drives impact for brands like LEGO, Diageo, ANZ, Cisco and more.

In this role, you'll shape Thrive's Melbourne story and drive our ongoing evolution — with the autonomy to lead, the backing of a national leadership team, and the opportunity to make a visible mark on the industry.

Sound like your next chapter?

Let's talk. Send your CV to

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