Social Media Coordinator

VRG GRL
is an Australian-designed fashion brand creating bold yet considered pieces for women on the edge of their next style evolution. Founded by sisters Daniella Dionyssiou and Natalia Suesskow, the brand has always been grounded in creativity, self-expression, and connection. From thoughtful silhouettes to exclusive prints and fabrics, our collections are made to move with you, wherever you're headed.

The
Social Media Coordinator
will be integral in developing, implementing, and maintaining VRG GRL's social media presence. You'll be responsible for executing social strategies across Instagram, TikTok, and other emerging platforms. The ideal candidate will be both creative and analytical, with a deep understanding of current trends and a passion for storytelling through social media. This role will be responsible for ensuring all content is working to help VRG GRL reach its marketing objectives while ensuring that a consistent brand aesthetic, personality and tone of voice are maintained in line with the vision of the Creative Director and instruction of the Social Media Manager & Brand Manager.
This is a full time role based at our Newstead HQ.

Key Responsibilities

• Supporting the Social Media Manager to execute our social media strategy and increase brand awareness and engagement.
• Help to Produce and curate engaging content, including visuals, captions, graphics and videos, ensuring alignment with our brand identity and marketing objectives.
• Responsible for managing the content calendar, ensuring consistent posting across all platforms, including Instagram, Facebook, Pinterest and TikTok, while maintaining a cohesive brand message.
• Responsible for actively monitoring social media channels for trends, discussions, and opportunities. Compile and analyse performance data, providing insights and recommendations for continuous improvement.
• Stay ahead of social media trends, particularly TikTok, evaluate performance metrics, and identify new opportunities for growth.
• Collaborate with the creative team to generate brand specific and relevant content for social media based on the strategy for each platform.
• Ensure brand consistency across all social media channels and communication materials, working closely with the Brand Manager to maintain a cohesive visual identity and messaging strategy.
• Responsible for actively monitoring and managing VRG GRL's social media platforms, responding to comments and DM's (where necessary) in a timely and thoughtful manner.
• Foster relationships with our followers by engaging with UGC, influencers, and our broader online community.
• Track and report on community sentiment following posts, communicating key takeaways and flagging any issues with leadership.

ABOUT YOU

• 1-2 years of experience in social media or marketing, ideally in fashion or beauty.
• Familiarity with content creation tools.
• Passionate about social media, with a particular interest in TikTok.
• Confident in front of the camera.
• Excellent written communication skills and a creative flair for engaging an audience.
• Strong organisational and time management skills.
• Proactive, with a can-do attitude and initiative.
• Ability to work independently and collaboratively within a team.
• Skilled in analysing performance data and translating insights into actionable strategies, with the ability to effectively communicate findings to leadership.

ABOUT US

• A growing global fashion retailer started in Brisbane, Australia.
• A female founded business, with women making up 80% of our executive and leadership team.
• We've been donating to causes we love since our inception, and we're proud to continue doing this moving forward.
• A 4-day work week in our Newstead Head Office.
• Ethical manufacturing and considered fabric choices are at the heart of our production.
• A passionate and experienced team with a focus on innovation, creativity and quality.
• We value individual development and success, and provide our team with opportunities to grow with us.
• We offer a Paid Parental leave program and additional Family Health Leave - reflecting our commitment to helping women thrive both personally and professionally.
• We're proud to empower our team to give back - offering 20 hours of paid volunteer leave each year to support causes that matter to them.

VRG GRL is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive environment that embraces diversity and empowers everyone to contribute their unique perspectives and experiences. We believe that a diverse team fuels innovation, creativity, and growth, and we welcome applicants. Together, we can drive a culture where everyone has the opportunity to thrive and make a meaningful impact.