CRM Lead

This opportunity is for you if:

• You want to deepen your CRM and loyalty capability by working across multiple brands, industries and customer challenges.
• You want to learn how to translate customer data into insights, opportunities and strategic recommendations.
• You're keen to sharpen your technical capability across CRM platforms (Klaviyo, Emarsys, Braze, etc.) and improve how brands run their customer programs.
• You're looking for a place where you can grow your CRM and loyalty career quickly, while being part of a small team that genuinely cares about the work and the people involved.
• You want long-term growth in a boutique consultancy, where you'll eventually support and help shape a team as the business scales.
• You want to help shape processes, ways of working and the direction of a business.

Customr is a boutique, founder-led CRM & Loyalty consultancy partnering with some of Australia's most exciting brands. We're known for our commitment to go the extra mile, our attention to detail and the way we embed ourselves within client teams, ensuring that they have confidence in our understanding of their business, brand and priorities.

For the right person, this isn't just a job - it's a chance to become a genuine subject matter expert and play a part in shaping what Customr becomes.

Must-haves:

• Good understanding of CRM fundamentals, automation, lifecycle strategy and customer metrics.
• Experience in the build & execution of CRM marketing campaigns across email, SMS, and web push channels.
• Experience with building & optimising marketing automation flows.
• Experience in customer segmentation and database management.
• Comfortable undertaking data analysis & reporting (e.g., channel performance).
• Stakeholder management and strong communication skills.
• Experience with email marketing or CRM platforms (e.g. Klaviyo, Emarsys).

Nice-to-haves:

• Exposure to loyalty programs.
• Experience in retail, or strong exposure to retail environments.
• Ability to interpret data to surface insight & inform customer strategies.

What Success Looks Like

As you become confident and proficient in the role,
your primary outcome will be to own your client portfolios
, and you will:

• Lead day-to-day CRM operations
  across your clients with clarity, organisation and reliability.
• Plan, build and optimise lifecycle journeys
  end-to-end, ensuring the logic, structure and customer experience are deliberate and well thought out.
• Interpret customer data and performance
  to identify opportunities, gaps and next steps for each client.
• Manage ongoing CRM and loyalty programs
  , ensuring activity stays aligned to strategic objectives, trade priorities and customer needs.
• Prepare weekly insights, reporting and recommendations
  so clients understand performance and can make informed decisions.
• Run client WIPs and updates with confidence
  , keeping stakeholders across progress, priorities and outcomes.
• Become the primary point of contact for your clients
  , ensuring they feel supported, informed and confident in the work being delivered.

This is
not
:

• A role limited to campaign execution only.
• A role with layers of hierarchy or slow decision-making.
• A purely strategic role with no hands-on delivery.
• A role where you sit in one corner of CRM without seeing the bigger picture.

Why Join Customr?

• $105–$120k + super, depending on experience.
• Hybrid model (3 days in office to begin, 2 days WFH).
• A performance-based bonus structure tied to your impact and company results.
• Hawthorn office with free gym access, breakfast & lunch provided daily.
• Increasing flexibility as you become autonomous.
• Daily exposure to experienced founders who will bring you into strategic thinking, decision-making and client discussions.
• A boutique environment where high-quality work and long-term client relationships come first.
• Career progression - Potential to grow into a leadership position as we expand into new industries and scale our client portfolio.
• A workplace where people feel supported, valued and part of a team with purpose.
• Celebrate your day: Enjoy an extra paid day off on your birthday.

The people who thrive at Customr are:

• Detail-oriented, organised and proactive.
• Have strong communication skills and build trust quickly.
• Hungry to learn and are a team player.
• Critical thinkers who come with logic and rationale, not just actions.
• Energised by working across multiple clients and switching between different types of work.
• Confident but humble. No ego, just good work and an open mind.

To Apply:

Email with the subject line:

"I'm Customr's next CRM Lead."

Include:

• Your CV.
• 3 bullet points on why you're a strong fit.
• 3 bullet points on what excites you about this role.