Marketing Lead

Leina Fleur is proudly Australian-made, female-led, and committed to creating fashion that celebrates the female form — not the hanger. We're known for our iconic wrap dresses, refined jersey tailoring, and size-inclusive designs. With over 27,000 glowing reviews, our vibrant community is filled with extraordinary women - quiet heroes who inspire us daily.

As part of our close-knit team, you'll help shape how we show up for women - from their inbox to their wardrobe - every single day.

Role Summary

At Leina Fleur, we design more than just clothes — we create confidence, ease, and connection for women who want to feel seen, powerful, and put together. As our Marketing Lead, you'll bring structure and momentum to our marketing efforts - ensuring every campaign, collection release, and calendar milestone lands on time and with intention.

Responsible for driving and coordinating the successful delivery of marketing assets and campaigns while supporting the Head of eCommerce and Marketing, the Marketing Lead ensures the seamless execution of weekly releases, manages marketing calendars.

The Responsibilities

• Marketing Calendar Management

  • Own and maintain the marketing calendar across releases, campaigns, and promotions

  • Ensure weekly releases are aligned across teams and delivered with impact

  • Track deadlines and coordinate timely asset delivery

• Email & SMS Campaign Coordination

  • Manage planning and execution of email and SMS campaigns via Klaviyo

  • Collaborate on segmentation and journey flows to optimise conversion and retention

  • Ideate visuals and content for high-performing campaigns

• Content Creation & Social Engagement

  • Participate in Social Media Content creation when required

  • Actively participate in Style Share FB Group

• Style Share Community Management

  • Develop and execute a daily engagement calendar for the Style Share group

  • Create and post group-specific content that encourages interaction, UGC, and connection

  • Grow group membership, track engagement metrics, and adapt strategies to boost visibility

• Process Development

  • Create and document key marketing processes and SOPs

  • Manage the marketing asset library and ensure brand alignment

  • Support the wider team with training, systems, and documentation

• Cross-functional Collaboration

  • Work closely with Customer Experience, Operations, Productions teams and within Marketing & eCommerce teams

  • Ensure campaigns are cohesive across all touchpoints
    Support strategic planning and contribute to team-wide objectives

The Skill Set

• Strong project management skills with high attention to detail and the ability to juggle multiple priorities

• Proven experience managing email marketing platforms, ideally Klaviyo
  Creative thinker with the ability to ideate and brief compelling visual and written content across email, social, and community

• Confidence in copywriting and storytelling with a brand-aligned voice

• Strong understanding of eCommerce and customer lifecycle marketing

• Proactive communicator and cross-functional collaborator

• A natural sense of ownership, accountability, and follow-through

• Analytical mindset and confidence interpreting campaign performance and customer insights

• Comfortable in front of the camera and engaging in community-based content
  Passionate about fashion and connecting with women through brand storytelling
  Organised, driven, and committed to delivering results in a fast-paced, dynamic team environment

The Offer

Dreaming of a move to the sunny Gold Coast? We are looking at both local profiles and candidates that are open to making the move – with relocation support on offer.

• Strong salary offering and stunning office location right in Burleigh

• Generous product discount

• Opportunities for learning & development