lead data analyst

Position Summary:We are seeking a seasoned and visionary Lead Data Analytics for Marketing Technology Migration to lead transformative initiatives in marketing campaign migration, data enablement, and analytics optimization. This role is ideal for a strategic thinker with deep technical expertise, a passion for data-driven decision-making, and a proven track record of delivering large-scale digital transformations across banking, telecom, and education domains.As the Manager, you will spearhead the migration of multiple active marketing campaigns from legacy platforms like Unica and Oracle Responsys to Salesforce Marketing Cloud, ensuring seamless transitions, performance enhancements, and regulatory compliance. You will be responsible for enabling robust data integration, optimizing campaign execution, and empowering stakeholders with actionable insights through advanced analytics and visualization tools.This role demands a unique blend of hands-on technical proficiency, agile project leadership, and stakeholder engagement. You will collaborate with cross-functional teams in fast-paced Agile environments, contributing to sprint planning, requirement gathering, testing, and risk management. Your ability to consume and process large datasets from platforms such as Hadoop, Oracle, and Teradata will be critical in driving scalable and efficient solutions.You will also play a pivotal role in mentoring teams, organizing training sessions, and fostering a culture of continuous learning and innovation. Your domain knowledge in Banking and Finance, particularly in handling ANZ customer data, will ensure that all solutions align with industry standards and regulatory frameworks.This is more than a managerial role—it's an opportunity to shape the future of digital marketing and data analytics within a dynamic organization. If you are a strategic leader with a passion for technology, data, and transformation, we invite you to join us in driving impactful change.Mandatory Skills:Proven experience in leading large-scale marketing campaign migrations, particularly from Unica to Salesforce Marketing Cloud.Hands-on experience with big data platforms including Hadoop, Oracle, and Teradata for processing structured and unstructured datasets.Deep understanding of data ingestion, transformation, cleansing, and reporting processes.Proficiency in designing and modeling databases using data mining, segmentation, and data architecture principles.Skilled in developing and optimizing complex queries and algorithms to support high-performance analytics workflows.Advanced knowledge of Python and Tableau for creating impactful data visualizations and dashboards.Experience in Agile methodologies, including sprint planning, requirement gathering, testing, and risk analysis.Strong communication and stakeholder engagement skills, with a track record of mentoring teams and organizing training sessions.Proven capability in maintaining governance standards and ensuring secure data practices throughout project lifecycles.Excellent analytical, problem-solving, and leadership skills in cross-functional and fast-paced environments.Duties and Responsibilities:Lead the end-to-end migration of marketing campaigns across Digital, Direct, and Social Media platformsOversee data enablement and integration within Salesforce Marketing CloudReplicate and enhance Unica capabilities in Salesforce, focusing on scalability and performanceFacilitate stakeholder access to analytics and user feedback for campaign optimizationEnsure compliance with regulatory standards and internal governance during migrationCollaborate with Agile teams in sprint planning, design, testing, and risk managementConsume and process large datasets from Hadoop, Oracle, and TeradataDesign and model databases using data mining and segmentation techniquesDevelop and optimize queries and algorithms for high-performance analyticsCreate data visualizations using Python and Tableau to support decision-makingConduct unit and system testing; maintain RAID logs for risk and issue trackingApply performance tuning and code optimization to enhance system efficiencyLeverage domain expertise in Banking and Finance to align solutions with industry standardsMentor and lead teams; organize training sessions to support skill developmentSalary Range: >$100,000Date of Posting: 25/August/2025Next Steps: If you feel this opportunity suits you, or Cognizant is the type of organization you would like to join, we want to have a conversation with you Please apply directly with us.For a complete list of open opportunities with Cognizant, visit Cognizant is committed to providing Equal Employment Opportunities. Successful candidates will be required to undergo a background check.LI-CTSAPAC