Marketing Executive

2 weeks ago

Sydney, New South Wales, Australia Travel Daily Full time $104,000 - $130,878 per year

Are you a creative and detail-driven marketer ready to take the next step in your marketing career?
Business Publishing Group
is looking for a proactive
Marketing Executive
to join our expanding team and play a key role in the growth of our market-leading B2B titles including
Travel Daily, Cruise Weekly
and
Pharmacy Daily
.

Working closely with the General Manager, this role will help plan and execute marketing campaigns, manage events, oversee CRM operations, support branding initiatives, and deliver clear performance insights through analytics and reporting. This is a varied and hands-on role perfect for someone who is highly organised, creative, and capable of managing multiple projects.

What You'll Be Doing:

  • Plan and execute integrated marketing campaigns across multiple channels
  • Create marketing materials and sales collateral to support commercial objectives
  • Maintain brand consistency across platforms and publications
  • Drive subscription and audience engagement initiatives
  • Manage CRM systems, including segmentation and data hygiene
  • Coordinate EDMs and database-driven marketing campaigns
  • Track and report on marketing performance and audience analytics
  • Plan and deliver events, managing sponsor relationships and logistics
  • Manage content scheduling for social media and update website content
  • Collaborate with designers to develop branded assets and collateral
  • Work closely with editorial and sales teams to align marketing efforts
  • Represent BPG at industry events and client functions
  • Provide support for production and special projects

What You'll Bring:

  • 2 years experience in a marketing role, preferably in B2B or travel
  • Experience within travel, cruise or pharmaceutical sector is a bonus
  • Strong written and verbal communication skills
  • Solid understanding of digital marketing tools and platforms (e.g. Mailchimp, Salesforce, Google Analytics)
  • Experience using CRM's
  • Highly organised with attention to detail and ability to manage competing priorities
  • Self-motivated, curious and willing to take initiative
  • Keen problem-solving and troubleshooting abilities

Why Join BPG?

  • Be part of a small, agile team where your impact is real and recognised
  • Work across market-leading brands with national recognition
  • Opportunity to contribute creatively and strategically to a growing business
  • Hybrid role with flexible working arrangements

Business Publishing Group is a small publisher with a successful background. We are committed to creating a supportive and productive workplace that publishes the best content for the industries we are part of. This is a hybrid role which involves being based in our Macquarie Park office and working remotely.

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