Programmatic Lead

2 weeks ago

Melbourne, Victoria, Australia Fulcrum Full time $120,000 - $180,000 per year

Step into a senior programmatic role with genuine scope to influence clients, shape strategies, and mentor the next wave of digital specialists.

We're seeking an experienced Programmatic Lead to join a highly respected independent consultancy, recognised for its impartial expertise across the Google Marketing Platform and the wider programmatic ecosystem.

You'll work across the full programmatic supply chain — from DV360 campaign leadership to SSP yield and PMP deal strategy — while engaging directly with senior client stakeholders. This is not a siloed trading role. It's a consulting and leadership position where you'll set best practice, shape outcomes, and drive continuous improvement.

The Company

Our client is an independent digital consultancy that helps some of Australia's most recognisable brands optimise their return on digital media investments.

Known for bridging consulting and execution, they specialise in programmatic, data, and technology — partnering with both agencies and direct brands to deliver commercial impact.

The culture is collaborative and flat, with a strong emphasis on professional development, knowledge-sharing, and innovation.

The Opportunity

Reporting directly into the leadership team, the Programmatic Lead will:

  • Lead programmatic delivery and optimisation across DV360, ensuring campaigns perform at the highest standard.

  • Advise on supply-side strategy — SSP selection, PMP structuring, and inventory/yield optimisation.

  • Translate technical programmatic detail into clear, commercial recommendations that influence senior decision-makers.

  • Manage and mentor a trading team, ensuring alignment to consulting standards and building depth in capability.

  • Navigate the agency and publisher landscape with confidence — advising and partnering in ways that add value beyond execution.

  • Champion a culture of mandatory continuous improvement — driving innovation, refining processes, and contributing to new consulting products that keep the practice ahead of market.

This role is ideal for you if…

  • You want to move beyond pure execution into a more consultative, client-facing role.

  • You enjoy working across both demand- and supply-side programmatic and shaping PMP strategies.

  • You thrive mentoring and leading others while still engaging with platforms and strategy hands-on.

  • You're motivated by innovation and want to shape how programmatic consulting evolves.

About You

  • 9+ years' experience in programmatic, with proven capability across DV360 and SSPs.

  • Experience managing PMP deals, inventory, and yield optimisation.

  • Strong commercial acumen and confidence in strategic conversations with senior stakeholders.

  • Leadership or mentoring experience in a trading/programmatic team.

  • Adaptable, innovative, and comfortable working in an independent, non-corporate environment.

What's on Offer

  • Hybrid flexibility as standard, with a home office stipend.

  • Up to $5k per year in training and certifications (Coursera, Udemy, GMP, industry accreditations).

  • A flat, collaborative structure where your input is valued and your voice is heard.

  • Unique cultural initiatives — wellness sessions, team challenges, annual retreats, and a highly engaged peer group.

  • Exposure to top-tier clients and projects that shape the future of digital media.

At Fulcrum, we celebrate diversity and know that differences help us thrive. We are committed to inclusion and equal opportunities at every stage of the recruitment process. Imposter syndrome can sometimes hold people back — if this role excites you, we encourage you to apply.

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