Head of Ad Tech

Join us at Gumtree Group (Gumtree, CarsGuide, Autotrader) as we grow Australia's leading classifieds and lifestyle network, reaching 1 in 4 Aussies every month.

The Role
The
Head of Ad Tech & Campaign Operations
will play a critical role in driving the strategic and operational performance of Gumtree Group's advertising ecosystem. The role will oversee the full ad tech stack, campaign operations (onshore and offshore), programmatic delivery, and inventory management across Gumtree, CarsGuide, and Autotrader platforms. This role will ensure we maintain a best-in-class ad technology infrastructure, deliver high-quality campaign execution, and enable the sales team with the tools, insights, and pricing strategies needed to maximise revenue. Success in this role requires a strong blend of commercial acumen, deep technical understanding, and the ability to lead cross-functional teams and vendor relationships with confidence and clarity. This role is pivotal in ensuring revenue-generating opportunities are fully optimised, campaigns deliver as promised, market expectations around ad quality are exceeded, and that our operations are streamlined and future-focused.

What You'll Do

• Oversee the full ad operations and technology ecosystem to enable revenue growth, operational excellence, and best-practice campaign delivery
• Develop and execute monetisation strategies through forecasting, pricing, and yield optimisation, leveraging data analysis to guide decision-making
• Champion new ad tech initiatives, evaluate tools for revenue impact, and lead a high-performing team toward clear KPIs and continuous improvement
• Manage the Ad Technology function and platform ecosystem, evaluating, implementing, and optimising tools that drive commercial outcomes and operational efficiency
• Partner with Product and Engineering to deliver major AdTech projects and integrations, utilising technical expertise (HTML, CSS, JavaScript) to ensure seamless system performance
• Continuously optimise ad supply and revenue by identifying risks and opportunities, staying ahead of industry trends, and building strategic vendor partnerships
• Oversee campaign management and offshore trafficking to ensure quality delivery, KPI achievement, and strong cross-functional collaboration and swift operational resolution
• Manage and optimise programmatic revenue by overseeing partner relationships, contracts, and performance; analyse demand data to drive strategic growth
• Drive revenue growth by shaping pricing strategy, assessing market trends, optimising traffic quality, and collaborating cross-functionally on data-led media solutions

What you'll bring:

• Experience in Revenue Operations at a major digital publisher - preferred
• Experience managing Ad Tech and/or Ad Operations team - critical
• Digital Media Sales/Commercial experience - highly beneficial
• Extensive team management skills with a collaborative culture and a focus on developing careers
• The ability to straddle commercial/data/ad tech/ad operations functions comfortably
• The drive to build deep collaborative internal relationships and have good relationships in the market across agencies and ad tech vendors, and the Australian digital advertising market
• Proven analytical and strategic planning skills
• The ability to communicate clearly and calmly, go high-level or deep into technical discussions, and be a natural negotiator
• Knowledge and experience in understanding contracts and the ability to work with legal to ensure group needs are protected at all times
• Demonstrated Python, JavaScript, HTML, CSS, App Script and SQL knowledge
• Experience with Ad Operations, Ad Tech, Data and Analytics tools, along with Google and Microsoft

What you'll get:

• Flex your schedule with hybrid work, flexible hours, and the freedom to work from anywhere for 4 weeks a year
• A $150 monthly allowance toward your preferred health insurance, plus exclusive Bupa discounts
• 20 weeks of paid parental leave and 12 weeks for secondary caregivers—we support all kinds of families
• A Learning and Development budget to fuel your growth and help you level up
• Your birthday off—yes, it's all about you
• Regular team events and fortnightly socials so you can connect, unwind, and have a little fun along the way
• 24/7 access to Sonder for you and your family—because your wellbeing matters

Let's Do This
Ready to build something meaningful with great people, real impact and huge potential?

We'd love to hear from you

Please note: We're unable to provide sponsorship for this role. You'll need to hold current Australian working rights (PR or Citizenship).