Content Creator – Tools

1 day ago

Wetherill Park New South Wales, Australia Tools Warehouse Full time $60,000 - $90,000 per year

Content Creator – Tools Warehouse

Flexible – Based in Wetherill Park, NSW

Full-Time | Creative Role in a Fast-Growing Retail Brand

Hands-On Storytelling for the Tools & Trade Industry

About Tools Warehouse

Tools Warehouse is a proudly Australian-owned tool retailer known for delivering trade-quality products at unbeatable value. With a strong online presence and a growing store network (including FNQ), we serve tradies, apprentices, and serious DIYers across the country.

We're expanding our private-label brands—including AuzGrip, Metaltech, and Raptor—and investing heavily in digital marketing, video content, and social storytelling to build a customer-first, value-driven retail experience.

The Role

We're looking for a creative, hands-on Content Creator to help bring the Tools Warehouse story to life through engaging video, photo, and social content.

This is a dynamic role for someone who's comfortable both behind and in front of the camera, thrives in a fast-paced retail environment, and loves producing content that's authentic, entertaining, and built for engagement.

Key Responsibilities

  • Plan, film, edit, and publish short- and long-form content for social, web, and email
  • Generate creative ideas aligned with campaigns, product launches, and seasonal marketing priorities
  • Manage and grow Tools Warehouse's social media presence (TikTok, Instagram, Facebook, YouTube etc.)
  • Be both on-camera talent and creative producer—showcasing tools, demos, and trade tips
  • Collaborate with the Graphic Designer, Marketing Assistant, and agencies to deliver integrated campaigns
  • Track content performance and optimise based on engagement, reach, and conversions
  • Maintain brand voice and visual consistency across all content platforms

Skills & Experience

  • Proven experience creating video and social media content (portfolio required)
  • Proficient in Premiere Pro, CapCut, or similar video editing tools
  • Strong understanding of social trends, algorithms, and engagement techniques
  • Basic photography, lighting, and audio skills
  • Comfortable presenting and speaking on camera
  • Organised, creative, and self-motivated
  • Experience in trades or tool retail is a big plus – perfect for an ex-tradie, apprentice, or hands-on DIYer looking to pivot into a creative career

Success Measures (KPIs)

  • Consistent content output and campaign delivery
  • Social growth (followers, reach, engagement, CTR)
  • Content alignment with brand and marketing strategy
  • Contribution to brand awareness and conversion goals

Why Join Us

  • Be part of a fast-growing, proudly Australian brand
  • Create content that reaches hundreds of thousands of tradies and DIYers nationwide
  • Hands-on creative freedom — we value initiative, authenticity, and experimentation
  • Career progression opportunities as our marketing and media team expands

How to Apply

If you love creating engaging video content, have a passion for tools or the trade industry, and want to grow with an expanding retail brand, we want to hear from you.

Submit your application with your resume and content portfolio (links or examples).

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