eCommerce & Digital Content Manager

Work for a winning team | 2025 Supplier of the Year – Drinks association

Proud to be B Corp certified—balancing profit with people and the planet.

3:2 Hybrid flexibility | Iconic products Tooheys Hahn 4 Pillars etc | Career development

Lion Marketing

Here at Lion we don't settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We're all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

Your day in the life of a Lion

You will be part of the Four pillars spirt team here at lion reporting into the Senior Website & Ecommerce Manager and working from Lion Sydney office with an onsite social bar.

In this role, you will manage end-to-end, engaging, brand storey telling, content delivery and campaign execution for the B2C Four Pillar ecommerce platform, ensuring seamless user experiences, high engagement, and measurable results.

You will also support other digital channels, including social media, paid campaigns, and partnerships, to deliver integrated marketing activity that aligns with brand and commercial objectives.

In addition, you will implement on-page SEO best practices and use analytics (e.g. Google Analytics, GA4, or equivalent) to monitor performance and optimise content, with the ability to interpret web analytics and conversion data to refine content and user journeys.

You will also coordinate with design, copy, and external digital partners to deliver campaigns on time and to brand standards

• Support the Senior eCommerce & Website Manager with CMS, merchandising, and site optimisation
• Maintain and enhance website functionality, structure, and navigation to ensure optimal performance, SEO and user experience.
• Create and optimise email campaigns, journeys, and newsletters using performance data
• Write compelling, conversion-focused copy for web pages and email marketing
• Analyse site and campaign data (e.g: GA4, klaviyo analytics) to drive continuous content and conversion improvements.
• Coordinate with internal creative teams and external agencies to deliver high-quality digital assets on time and within budget.
• Ensure all content aligns with brand standards and alcohol advertising regulations

To be successful you will bring

• Preferably experience within FMCG either within digital marketing or ecommerce
• Solid understanding of marketing, communications, brand storytelling, and tone of voice.
• Knowledge of alcohol marketing regulations and responsible communication standards.
• Familiarity with content platforms , CMS, internal comms tools) and social media.
• Demonstrated experience delivering campaigns and communications end to end.
• Previous experience with B2C ecommerce platform, shopify and Klaviyo
• Accomplished stakeholder management and ability to work cross functionally within a large business.

Apply now for a career less ordinary

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development 'on tap' where you can unleash your potential and be part of something extraordinary

We're a certified B Corp, which means we care about people, planet and purpose—not just profit. We're committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.