Marketing Specialist

ABOUT LAUNCESTON CENTRAL:

At Launceston Central, our mission is to promote and bring vibrancy to the CBD. An independent not-for-profit, we've been around since the 1980s and our small, dynamic team delivers big results, including projects that are recognised nationally and globally. We are passionate about our city and embrace our slogan: "We love our city. We know our city. We want to share it with you".

ABOUT THE ROLE:

This isn't your typical design job

At Launceston Central your work will help shape how people see, experience, and connect with our city. The role is diverse and rewarding: you'll help create campaigns that spotlight city businesses, use your creative flair to design engaging marketing content across a range of traditional and digital media, and keep our digital channels and web presence sharp, and you'll be at the heart of a team that's driven to make Launceston vibrant, inclusive, and unmissable.

See below for detailed responsibilities and skill requirements.

ABOUT YOU:

We're looking for someone with the following skills and experience:

Essential:

• Tertiary qualification in Business, Tourism, Marketing, and/or Graphic Design, or equivalent experience in a relevant discipline.
• A portfolio of graphic design work.
• An in-depth understanding of digital marketing.
• Proven ability in building and maintaining productive stakeholder relationships.
• Excellent written, verbal, and interpersonal skills.
• Ability to prioritise workload in a dynamic environment.
• Ability to represent Launceston Central's brand and core values.

Desired:

• Knowledge of business environments including retail and hospitality.
• Knowledge of local government operations.

OUR VALUES:

We're not just looking for a skill-set, we need someone who'll be a great fit for our team.

Our culture is underpinned by the following core values:

• CONNECTION - Our city is for everyone. We exist to bring people together.
• VIBRANCY - Life should be fun. We bring energy to everything we do.
• BEING REAL - We are unapologetically us, so you can be unapologetically you.

If these values resonate with you, that's a great step in the right direction.

Following are the core responsibilities, KPIs, and required skills to be a success in this role.

CORE RESPONSIBILITIES:

• Improving and driving our digital presence, creating new ways to engage with and grow our online audience.
• Creating, graphic design and distribution of promotional materials on our website and social media
• Website content creation and management.
• Collating data and creating graphical representations that demonstrate the measurement and effectiveness of the digital component of marketing campaigns, promotions, and events.
• Co-ordinating marketing communications across various channels, creating content, scheduling posts, following the marketing calendar and strategy, and keeping content fresh and up to date.
• Producing written content and copywriting such as blogs, media releases, and promotional materials.
• Graphic design of print ready assets including internal and external reports, leaflets, posters, signage, print advertising, website, e-communications, and other marketing collateral.
• Managing up to date photographic and video assets for promotional purposes, including relationships with providers.
• Assisting with campaign management and optimisation.
• Performing other administrative duties as required including management of office booking systems, annual reports, and corporate brochures.
• Using a range of software and systems including: Adobe Creative Suite, HubSpot, SharePoint, Mailchimp, Survey Monkey, Craft, Meta, Google, Microsoft Office, Teams, and/or similar.
• Assisting management with various tasks and responsibilities as needed.
• Attending out-of-hours functions as relevant and able.
• Assisting with general telephone, administrative and various duties as part of a small hands-on team, as required.
• Other activities may be required that assist the team to achieve our strategic goals.

KPIs

The following KPIs demonstrate the types of behaviour, skills, and achievements you will be expected to display to be successful in this position.

Professionalism and Personal:

• Excellence in attendance
• Excellence in attitude and demonstration of leadership qualities
• Excellence in problem solving skills, judgement, and discretion
• Excellence in customer service and stake-holder relationship development
• Excellent communication and organisational skills
• Excellence in conflict resolution and negotiation
• Excellence in both working independently and creatively as a senior member of staff in a team environment
• High level of initiative and flexible and proactive work ethic
• Continuously strive to enhance team culture and foster a positive work environment
• Adherence to Launceston Central Inc. policies and procedures

Administrative :

• High quality of written and verbal presentation
• High level of Microsoft suite and graphic design skills including use of Adobe Suite (InDesign, Illustrator and Photoshop)
• High level of understanding and familiarity with the Meta Business Suite and Google Ads
• Timeliness and excellence in meeting deadlines
• Excellence in management of workload
• Accurate record keeping and data entry
• Production of quality written and graphic content
• Production, planning and management of social media, website and advertising

If the above sounds like a good fit for you, we'd love to hear from you