Digital Marketing Coordinator

About Kapalua & LOVE Property Group

Kapalua & LOVE Property Group together form one of the region's most progressive, people-focused, and innovative real estate networks, combining the creative energy of project marketing with the heart of residential and lifestyle property. LOVE is an innovator in the residential Real Estate space, known for its strong culture of growth, empowerment, and opportunity, offering multiple pathways for professional development.

Kapalua brings extensive expertise in residential, off-the-plan, and project marketing, with a focus on marketing systems, data insights, and operational excellence to create a property experience that's seamless, strategic, and future-ready. This partnership marks a new era of Real Estate in Newcastle, one built on trust, technology, and total service integration.

About the Role

We're seeking a Digital Marketing Coordinator to join our growing team, someone who's equal parts creative storyteller and strategic thinker. This is a fast-paced role with a strong focus on results, helping shape how our brands are seen online, drive engagement and leads across multiple platforms, and generate qualified enquiries that support our expanding business.

You'll work across multiple brands and projects, collaborating closely with the Marketing Manager and wider team to implement impactful marketing strategies, while also working with us to join forces with a digital marketing agency to streamline our strategy, website updates  and paid ad campaigns.

Key Responsibilities

1. Social Media Management

• Manage multiple brand accounts across Facebook, Instagram, TikTok, and LinkedIn
• Grow audiences and engagement while driving leads and nurturing meaningful community connections
• Develop and execute content calendars aligned with brand goals and campaign themes

2. Content Creation

• Film and edit engaging video and photo content showcasing open homes, events, and lifestyle moments
• Stay on top of social trends and create relevant, on-brand content that drives leads
• Use Canva and existing brand kits to maintain strong, consistent visual identity across platforms

3. Email Marketing & Blogging

• Design and distribute regular eDM campaigns using existing CRM systems, ensuring consistent communication across client segments
• Create and manage additional campaigns as needed to support listings, events, and seasonal marketing
• Write and publish blog content to boost SEO and position our brands as trusted voices in the market
• Analyse campaign performance to identify opportunities for improvement

4. Website & SEO Management

• Maintain and update websites, ensuring content accuracy and brand alignment
• Work with our digital marketing agency to manage SEO, paid ads, and digital budgets
• Monitor analytics and search trends (including AI discoverability) to enhance reach and visibility

5. Campaign Execution & Analytics

• Coordinate and implement multi-channel digital campaigns
• Work alongside the digital marketing agency to track performance metrics, including engagement, website traffic, and lead generation
• Report back to the Marketing Manager and management team with performance insights and recommendations

Skills & Experience

Essential:

• Proven experience in digital marketing, content creation, and social media coordination
• Excellent writing, storytelling, and communication skills
• Experience with Canva, Meta Business Suite, TikTok, and email marketing tools
• Photography and videography experience (filming, editing, and optimising for digital platforms)
• Working knowledge of SEO, Google Analytics, and CMS platforms
• Organised, proactive, and adaptable with strong attention to detail
• Comfortable working in a fast-paced environment with a strong focus on achieving results

Desirable:

• Background in Real Estate, property development, and lifestyle marketing
• Experience with Meta Ads Manager or other ad management platforms
• Strong understanding of emerging social and digital marketing trends

Working Arrangements

• Training Period: 3 months full-time in-office for onboarding and learning
• Hybrid Model: After training, you'll have the flexibility to choose a mix of in-office and work-from-home days based on your preferences and business requirements
• Locations: Boolaroo, Charlestown, and project sites across Newcastle & Lake Macquarie
• Flexibility: Some weekend and after-hours work required for open homes, auctions, and events

Why Join Us

At LOVE & Kapalua, you're not just joining a company, you're joining a community. Here, you'll work alongside passionate professionals who are redefining what it means to succeed in real estate and digital marketing. You'll gain hands-on experience across a wide variety of property types and campaigns and play an integral role in our group's growth story.

If you're creative, driven, and eager to make your mark with a forward-thinking property group, we'd love to hear from you. Join a group that blends innovation, authenticity, and opportunity, where your creativity can shape the future of real estate marketing in Newcastle and beyond.

How to apply

If you are interested in being considered for this position please email through your resume and cover letter to , with your cover letter addressing the following points:

• Social Media Management: Please provide a link or handle to a social media account you have managed, along with a brief example of how your content strategy helped grow engagement, reach, or lead generation.
• Content Creation: Share an example of a piece of digital content (video, photo series, or campaign) you created that successfully captured audience attention. What was your creative approach and what results did it achieve?
• Email & Campaign Marketing: Describe a digital or email marketing campaign you coordinated from concept to completion. What was your goal, and how did you measure its success?
• Analytics & SEO: Provide an example of how you've used analytics or SEO insights to refine marketing strategy or improve performance outcomes. What tools or data informed your decisions?
• Performance & Results: Please share an example of a campaign or initiative you managed that directly generated measurable results - such as leads, enquiries, conversions, or audience growth. What strategies or tactics contributed most to that success?

Please note: Applications without a cover letter addressing the above points will not be considered for the role.