Senior Brand Manager

Primary Details
Time Type: Full time

Worker Type: Employee

• Location: Sydney, NSW
• Term: 12 months Fixed Term contract - We welcome applications for both full-time (5 days) and part-time (4 days) arrangements.
• Happy to talk flexible working

We welcome applications for both full-time (5 days) and part-time (4 days) arrangements.
The opportunity
Help shape the future of the QBE brand across the world. As Senior Brand Manager working in our Group Brand, Content & Digital Team you'll play a pivotal role embedding our newly developed global brand strategy.

You'll help to drive unity, clarity and consistency, while empowering regional teams to take ownership of their brand execution. And you'll report into the Head of Brand, Content & Digital, manage one direct report and work alongside a Brand Program Manager.

Your new role
This is a unique opportunity to lead global brand planning and coordination, manage high-impact brand projects, and work closely with stakeholders across regions and group functions. The role is part strategy, part planning, part coordination and part execution, with a strong emphasis on relationship building and influencing.

Responsibilities include but are not limited to:

• Act as the guardian and advocate for the QBE brand strategy, refining direction through insights and analysis.
• Lead global-to-local brand planning and ways of working to balance consistency with local relevance.
• Partner with key stakeholders and teams to embed brand strategy across functions and regions.
• Deliver the annual global brand plan across communications, ID, analytics and governance.
• Manage global brand campaigns and storytelling, including lead agency relationships.
• Champion brand governance and integrity through policies, toolkits and guidelines.

About You
We're looking for a strategic yet hands-on brand leader with a strong background and expertise in brand management across diverse industries. You'll be comfortable navigating complexity, building relationships across geographies and teams, and driving initiatives with autonomy, patience and resilience.

Key Criteria

• Proven brand management experience across industries; financial services a plus.
• Strong campaign, communications, identity and brand health tracking expertise.
• Excellent relationship-building and influencing skills in complex environments.
• Resilient and patient, with a knack for aligning diverse teams and regions.
• Strategic thinker with solid analytical, planning and financial skills.
• Experienced in global/matrixed organisations and flexible across time zones.

About QBE
We can never really predict what's around the corner, but at QBE we're asking the right questions to enable a more resilient future – helping those around us build strength and embrace change to their advantage. We're an international insurer that's building momentum towards realising our vision of becoming the most consistent and innovative risk partner.

And our people will be at the centre of our success. We're proud to work together, and encourage each other enable resilience for our customers, our environment, our economies and our communities. With more than more than 13,000 people working across 27 countries, we're big enough to make a real impact, but small enough to provide a friendly workplace, where people are down-to-earth, passionate and kind.

We believe this is our moment – what if it was yours too? Your career at QBE — let's make it happen

Benefits
We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:

• 'Hybrid Working' – a mix of working from home and in the office to enhance your work/life balance
• Life Leave, supporting the life events we all experience, leaving your annual leave for rest
• Free holistic wellbeing coaching, nutritional, confidential counselling, financial and legal advice
• 18 weeks' gender-equal flexible leave for all new parents, including paid super
• Voluntary super contributions and company matching
• Income protection insurance & reimbursed Death and Total Permanent Disability insurance premiums
• A range of discounts on insurance products, car hire, hotels, goods and services

Rewards & Recognition
We value our employee's experience with us and are proud to have been recognised for the following awards:

• 2025 Winner of Excellence in Diversity, Equity & Inclusion Award at the Insurance Business Australia Awards for our program
• 2023 Most Inclusive Workplace at the Australian HR Institute (AHRI) Awards
• 2021 LinkedIn Top Employer & HRD Employer of Choice
• 2020 Best Workplace Diversity & Inclusion and Excellence Award for Best Health & Wellbeing at the Australian HR Awards
• Platinum employer on the Australian Workplace Equality Index (AWEI) – the definitive national benchmark on LGBTQI+ workplace inclusion
• Ranked in the top ten in the AAGE Top Graduate Employers 2025 for medium sized program as voted by graduates
• Family Friendly Workplace accredited employer since 2021

Apply now
APPLY NOW and let's make it happen
Click APPLY to submit your application. Successful applicants will need to complete work rights, police and credit checks through our online provider as a condition of employment.

QBE recognise the value of diverse perspectives and experience. We are committed to an inclusive workplace where everyone feels valued and respected for who they are. If we can provide support with access requirements, alternative work arrangements or you would like to connect with one of our networks please contact us at

Skills:
Coaching for success, Communication, Critical Thinking, Financial Products, Influencing, Intentional collaboration, Managing performance, Marketing Communications Planning, Marketing Strategies, Navigating ambiguity, Process Improvements, Research Analysis, Risk Management, Stakeholder Management, Team Management

Application Close Date: 20/10/2025 11:59 PM

How to Apply:

To submit your application, click "Apply" and follow the step by step process.

Equal Employment Opportunity:

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.