Assistant Store Manager

1 day ago


Sydney, New South Wales, Australia City Beach Australia Full time $60,000 - $100,000 per year

State: NSW

Business Unit: Retail

Store or Department: Burwood

Job Type: Permanent Full Time

At City Beach, our people are at the core of what we do, both our customers and our team. All are welcome under the City Beach roof, where value is placed on individual style, teamwork, authenticity, adaptability, and a desire to exceed expectations.

We stock some of the world's biggest brands across surf, skate, streetwear, and fashion. Our stores are a hub that connect our customers to events, influencers, and trends, allowing them to live life on their terms.

The role

As an Assistant Store Manager, you will be responsible for working with the Store Manager to build, lead and drive your team to ensure delivery on business objectives and key success indicators. You will be required to lead from the front, recruit and retain top talent, coach and motivate while on the run, and ensure operational excellence within your store.

The Assistant Store Manager will work in partnership with the Store Manager to maintain the success of City Beach as an Australian retailer, ensuring positive and meaningful customer and people experiences throughout our retail network.

What you'll be doing
  • Reinforce the customer centric nature of City Beach by providing a superior people experience.
  • Lead the store team to deliver on performance objectives with respect to the retail team KSIs (Sales, People, Audit & Compliance, Visual Merchandising, Wages, Safety).
  • Contribute to all aspects of store operations; managing and leading the store team, ensuring our stores are open and ready for trade, managing the movement of stock to reduce shrinkage and optimise sales.
  • Work with your Store Manager to manage wages to achieve profitability and operational efficiencies.
  • Analyse and interpret store sales conversion and customer engagement measures.
  • Demonstrate effective leadership, ensuring that all store team members receive the required feedback, support, and training.
  • Support the Store Manager with recruiting and retaining strong talent.
  • Understand Workplace Health and Safety regulations and how to manage your workplace and team members to ensure it is a safe place to work.
What we're looking for
  • Experience in a customer-service based management role; a fast-paced retail or hospitality environment will be highly regarded.
  • Demonstrated experience driving sales and operations to meet targets and metrics.
  • Strong communication and team management skills.
  • An energetic and enthusiastic approach to store operations.
The benefits
  • 40% team member discount for you, your friends and family.
  • We have partnered with industry leaders to bring you discounts on products and memberships, including:

  • Access to a free Employee Assistance Program.

  • 15% discount on Goodlife and Fitness First Gyms memberships.
  • Discounts on Studio Pilates and City Cave.
  • Complimentary consultations with Westpac.
  • 7% discount on Medibank private health insurance.
  • Up to 15% off at Strike Bowling & Holey Moley.
  • In-store competitions and sales incentives.
  • Gift cards for major milestones and yearly anniversary certificates.
  • A monthly day off (4-day week once a month).
  • Bonuses based on sales & customer service levels.
  • Endless succession pathways to different roles within Stores, Head Office, or Distribution Centre.

City Beach appreciates the value of a diverse workforce, and we are passionate about actively seeking to accommodate the unique needs of all people. We are committed to building an environment that respects, celebrates, and empowers individual differences. Above all, City Beach aims to ensure everyone is treated with dignity and respect.


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