Copywriter (Mid-weight)

Job Title: Copywriter (Mid-weight)

Location: Melbourne

Employment Type: Full-time

Overview of the role:

As a Mid-weight Copywriter at BRX, you bring ideas to life through sharp writing, strong storytelling and digital-first thinking. You can take a brief, interrogate it, and work independently or with an Art Director to develop thoughtful, effective creative solutions.

You write everything from platform ideas to taglines, headlines, scripts, social and through the funnel. You've got a feel for brand voice and a finger on the pulse of modern culture and digital trends.

About BRX:

BRX is a partnership between Ted Horton (Creative Chairman), Bridget Cleary (CEO), and Marty Hungerford (Chief Digital and Innovation Officer).

The BRX BrandOSX is structured in two parts:

1. Brand Advisory and Platform Development
2. Operating System to deliver advertising assets

We at BRX and Big Red are on a mission to define what the post-AI 'full service' agency and marketing services provider to the Chief Marketing Officer and Chief Customer Officer looks like. We believe we are uniquely equipped to provide superior commercial outcomes at scale by being Better, Faster, Smarter.

We operate advertising based on a Brand Operating System, BrandOSX. This means we build robust brand platforms with ownable assets, and then automate and industrialise the execution of advertising and drive constant improvement. We do this with proprietary products (like AdXelerator) and systems including AI that generate on-brand copy, imagery, and strategic frameworks.

Key Responsibilities:

1. Expertise & Craft

• Write persuasive, high-quality copy across campaign formats
• Develop and refine creative ideas that align with brand tone, audience and business goals
• Deliver campaign messaging that performs across channels, especially social and digital
• Adapt your writing to multiple brands and formats with accuracy and insight
• Take ownership of writing quality and contribute to delivering campaigns on time and to brief

2. Collaboration & Communication

• Collaborate with Art Directors and Designers on idea generation and execution
• Present creative work with clarity and professionalism in internal and client settings
• Contribute to creative reviews and provide feedback that elevates the work

3. Growth & Leadership

• Take initiative in solving creative challenges and driving ideas forward
• Offer mentorship or support to junior team members when needed
• Actively invest in your own development and contribute to team culture

4. Innovation

• Experiment with generative AI tools and evolving content formats
• Stay updated on copywriting trends, channel best practices and language innovation
• Share new tools, frameworks or approaches that improve how we write or think

Experience & Skills

• 4–6 years in agency or commercial creative environments
• Strong portfolio of campaign and cross-channel writing
• Experience across social, digital, display and through-the-line
• Ability to work independently and within a team
• Proficient in Adobe CC, Figma and collaborative tools

Performance & Growth

We are committed to your growth. Regular performance reviews will be held at 3, 6, and 12 months to support your development. Reviews will focus on:

• Strategic Thinking – Bringing original ideas and clear narratives to campaign development
• Writing Craft – Delivering high-quality, on-brand copy across diverse channels and formats
• Client Impact – Building confidence in presenting work and growing trusted client relationships
• Team Contribution – Mentoring junior writers, collaborating with creatives, and shaping the agency's creative voice