Public Relations Account Manager

5 days ago


Melbourne, Victoria, Australia Burson Full time US$90,000 - US$120,000 per year
Who we are:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit and follow us on LinkedIn and Instagram.

What You'll Do

Account Management

  • Create strategic and carefully crafted PR campaigns, calendar plans, and critical path timelines
  • Lead day to day management of client activity, ensuring forward planning and timely execution of all deliverables
  • Oversee and approve PR and social plans before escalating for senior sign off Maintain and update key account tools such as coverage trackers, media lists, influencer databases, and shared folders
  • Act as event lead for any brand activations or media-facing experiences within your portfolio
  • Ensure all client work is aligned with brand tone, messaging, and KPIs Identify challenges early and escalate with proactive, solutions-oriented thinking

Media and Influencer Management

  • Build and maintain strong relationships with top-tier media and influencer contacts
  • Lead the charge on securing interviews, feature coverage, and media appointments
  • Introduce junior team members to key contacts and help them grow their networks
  • Stay across industry news and media landscape shifts that could impact client visibility

Client Service

  • Develop a deep understanding of your clients' brands, products, markets, and competitors
  • Lead regular WIP meetings, project briefings, and ongoing communications with clients
  • Respond to client needs in a timely, solution-focused manner, coordinating across your team
  • Bring fresh, creative thinking to campaign strategy , including non-traditional PR opportunities such as partnerships, social content, and brand collaborations

Team Management

  • Support and guide junior team members across all areas of account work
  • Maintain open communication with your Client Lead or Senior Manager on account status, performance, and team development
  • Provide constructive feedback and participate in performance check-ins and mentorship conversations

Financial & New Business

  • Contribute to new business proposals, decks, and meetings in collaboration with senior leaders
  • Support the creation of scope of work documents and budget estimates for new and existing clients
  • Monitor run rates, timesheets, and account resourcing to reduce over-servicing Identify opportunities for organic growth and new projects within existing accounts
  • Own the development of case studies that highlight strong results and creative thinking

Wider Agency Thinking

  • Take an active interest in areas beyond traditional PR including digital, internal comms, and content
  • Offer ideas and improvements for our internal systems, processes, and team culture
  • Contribute suggestions for Burson's marketing channels and thought leadership

Experience That Contributes To Success

  • 3 - 5 years of experience in a PR or communications agency environment
  • Proven track record of running day to-day client work with minimal supervision
  • Confident managing and mentoring junior team members
  • Excellent written, verbal, and interpersonal communication skills
  • Strong media and influencer relationships across relevant sectors
  • Highly organised, solutions-focused, and comfortable juggling multiple projects
You belong at Burson:

Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our  Recruitment Privacy Policy. California residents should read our  California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. 



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