Public Relations Manager

2 days ago

Melbourne, Victoria, Australia beBeeCommunications Full time $120,000 - $140,000
Drive Communications and Shape the Voice of Australian Venues

A leading role is available for a skilled communications professional to lead our consumer-facing brand, The Pass, and drive group-wide communications across our 200+ venues nationally.

This opportunity blends strategic communications, public relations, and brand management in a position that celebrates Australia's pub culture and ensures our stories are told with impact.

Key Responsibilities:
  • Custodian of The Pass brand - growing awareness, building loyalty, and positioning it as a content hub for all things pub culture.
  • Lead group-wide communications across PR, media, and corporate messaging.
  • Develop and manage a strategic communications calendar, ensuring consistency across all channels and audiences.
  • Manage PR agencies to deliver coverage for venue launches, renovations, and consumer-facing initiatives.
  • Handle media enquiries, crisis communication, and executive-level responses with professionalism and speed.
  • Collaborate with marketing and executive teams to ensure AVC's voice is clear, consistent, and engaging.
Requirements:
  • Proven experience in communications, public relations, or brand management.
  • Natural storyteller with strong writing, media, and content creation skills.
  • Ability to manage multiple channels, platforms, and stakeholders with confidence.
  • Strong crisis communication skills and a strategic mindset.
  • Passion for hospitality, venues, and bringing communities together.

We offer a unique opportunity for a talented individual to make a lasting impact in the industry.

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