Social Media Specialist

Social Media Specialist

The Role
Are you the friend who sends all the memes in the group chat or pretends you haven't seen a TikTok your friend is showing you, when you actually saw it two weeks ago? Then you might just be the one we're looking for

At
Bega
Group
, we're on the hunt for a
Social Media Specialist
to make our brands shine online. From
Vegemite
to
Dairy Farmers
to
Bega Peanut Butter
, you'll play a pivotal role in bringing our iconic brands to life via scroll-stopping content that Aussies can't get enough of. This role will report to the Social Media Lead, and sit within Bega's PR and Social Media team, working closely with the broader marketing teams. We are seeking a specialist with a genuine passion for social media, storytelling and content marketing. And an impressive portfolio of campaigns you can't wait to show off You will have working knowledge of
Meta
,
TikTok
, and the latest trends (yes, even the ones that make you say, "
what is happening?
"). You will bring a creative flair, a collaborative mindset, and the ability to think outside the peanut butter jar.

Responsibilities

• Spread the love, create, curate, and publish content that's tailored for the right platforms
• Give our campaigns oomph, work with cross-functional teams to deliver high-impact social campaigns that stick like Vegemite on toast
• Influence the influencers, drive influencer campaigns and manage content through our agencies
• Optimise like a pro, build and tweak ads in Meta and TikTok Business Manager
• Keep your finger on the pulse, monitor and analyse social performance to inform strategy and keep us ahead of the curve

About you

• Bachelor's degree in marketing or related field (or equivalent experience)
• Ability to thrive in a fast-paced environment, taking initiative, delivering results independently, while also collaborating with cross-functional teams
• A genuine passion and excitement for social media and brand storytelling to achieve commercial results
• Committed to keeping up to date with emerging social platforms, tools, and best practices to ensure our campaigns remain innovative and impactful
• Proven experience in tracking performance metrics, analysing results, and providing insights to continuously improve and drive engagement

Bega Group Story
Bega Group is home to many trusted and iconic food and beverage brands. Whether it's VEGEMITE on toast, a Big M on the go, or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.

Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future

Life at Bega Group

Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we're committed to fostering a supportive and agile work environment for our team.

• Join a dedicated, forward-thinking and innovative culture
• Grow with us, through opportunities for career development and progression
• Contribute by giving back to your community through charities we partner with
• Access to mental and physical health programs through our wellbeing portal and programs
• Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance

Applications
At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.

We will accept applications from all people with the right to live and work in Australia.