Lifecycle Marketing, Specialist

3 days ago

Bella Vista, New South Wales, Australia Resmed Full time $90,000 - $120,000 per year

As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences.

Let's talk about Responsibilities

  • Design and activate multi-channel lifecycle strategies that drive engagement and conversion.
  • Create targeted customer segments based on behavior, demographics, and engagement patterns, using data to drive relevance and personalization.
  • Activate automated, data-driven campaigns that deliver targeted messaging through email, SMS, WhatsApp, and other channels.
  • Create requirements for technical teams to build complex journeys, audience lists, and scripting for personalization.
  • Monitor and analyze lifecycle program performance, using insights to iterate and optimize strategies continuously.
  • Execute A/B tests to improve engagement and conversion rates and to learn more about customers.
  • Generate actionable insights from customer behavior data, identifying opportunities for improved segmentation and personalization.
  • Collaborate with business teams to understand high-level strategy and translate that into lifecycle strategies.
  • Report on campaign activity to stakeholders, participating in QBRs and other reporting rituals.
Let's talk about Qualifications and Experience Required:
  • 3+ years of experience in Lifecycle Marketing, CRM, or related fields.
  • Strong knowledge of audience segmentation, targeting, and personalization techniques.
  • Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM systems.
  • Proficiency in data analysis, with the ability to translate insights into actionable strategies.


• Experience in multi-channel campaigns including email, SMS, and WhatsApp.
- Strong interpersonal skills to work cross-functionally and bridge marketing objectives with technical implementation.

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