Lifecycle Marketing, Specialist

1 day ago

Bella Vista, New South Wales, Australia Resmed Full time $90,000 - $120,000 per year

As a Lifecycle Marketing Specialist, you will design and optimize multi-channel customer journeys throughout all stages of the customer lifecycle. Using segmentation, analytics, and automation, you will create data-informed, personalized experiences that drive engagement and conversion across both B2C and B2B audiences.

Let's talk about Responsibilities

  • Design and activate multi-channel lifecycle strategies that drive engagement and conversion.
  • Create targeted customer segments based on behavior, demographics, and engagement patterns, using data to drive relevance and personalization.
  • Activate automated, data-driven campaigns that deliver targeted messaging through email, SMS, WhatsApp, and other channels.
  • Create requirements for technical teams to build complex journeys, audience lists, and scripting for personalization.
  • Monitor and analyze lifecycle program performance, using insights to iterate and optimize strategies continuously.
  • Execute A/B tests to improve engagement and conversion rates and to learn more about customers.
  • Generate actionable insights from customer behavior data, identifying opportunities for improved segmentation and personalization.
  • Collaborate with business teams to understand high-level strategy and translate that into lifecycle strategies.
  • Report on campaign activity to stakeholders, participating in QBRs and other reporting rituals.
Let's talk about Qualifications and Experience Required:
  • 3+ years of experience in Lifecycle Marketing, CRM, or related fields.
  • Strong knowledge of audience segmentation, targeting, and personalization techniques.
  • Hands-on experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM systems.
  • Proficiency in data analysis, with the ability to translate insights into actionable strategies.


• Experience in multi-channel campaigns including email, SMS, and WhatsApp.
- Strong interpersonal skills to work cross-functionally and bridge marketing objectives with technical implementation.

  • product marketing specialist

    1 day ago

    Bella Vista, New South Wales, Australia Australian Pump Industries Pty Ltd. Full time $75,000 - $85,000 per year

    Australian Pump Industries Pty Ltd is a leader in the development of specialist pumps and associated equipment for agricultural, construction and mining applications. We are an ISO 9001 quality certified Company. Located in Norwest, Sydney, our products are exported around the world and offer applicants the opportunity to join a dynamic and successful...

  • Integration Specialist

    2 weeks ago

    Bella Vista, New South Wales, Australia Reserve Bank of Australia Full time $80,000 - $120,000 per year

    Hybrid work environment12-month fixed term contractBased in Bella VistaThe Reserve Bank of Australia is looking for Integration Specialists who will manage and provide expert services in relation to the strategy, plan, design, build, test, change implementation and lifecycle management of integration services used at the Bank. In this role, the Integration...

  • Social Media Marketing Specialist

    2 weeks ago

    Bella Vista, New South Wales, Australia Caalano Digital Full time $60,000 - $100,000 per year

    About UsCaalano Digital is a performance-driven marketing agency helping service-based businesses grow with smart marketing, creative content, and lead generation campaigns. We partner with ambitious brands to help them stand out and drive measurable results.We are looking for a Social Media Content Creatorto join our team. This is a creative, hands-on role...

  • Scientific Sales Specialist

    2 weeks ago

    Bella Vista, New South Wales, Australia ADInstruments Full time $60,000 - $120,000 per year

    The BusinessADInstruments provides innovative solutions to facilitate research and education for organisations operating within the life sciences. With a team of 200 globally, operating from 13 offices around the world and alongside an extensive global distribution network, we are a leader in our field.Your RoleWe're excited to have the opportunity for a...

  • Swift Integration Specialist

    5 days ago

    Bella Vista, New South Wales, Australia Reserve Bank of Australia Full time $120,000 - $180,000 per year

    Hybrid work environmentBased at our Bella Vista officeMax term salaried contract until December 2026RBA have a great career opportunity to work on critical national infrastructure. We are currently looking for a Senior Swift Integration Specialist with demonstrated experience in managing Swift applications within IT in the Financial Services industry.We are...

  • Sales Specialist

    2 weeks ago

    Bella Vista, New South Wales, Australia B. Braun Group Full time $90,000 - $120,000 per year

    Full time, Permanent roleTerritory- NSW North and QLD SouthWork in a collaborative and high-performing environment.High-quality, well-respected productsYour OpportunityWe are seeking a passionate Sales Specialist – Vascular Access to join our Hospital Care team, supporting customers across NSW North and QLD South. In this role, you'll drive the adoption...

  • Clinical Education Specialist

    2 weeks ago

    Bella Vista, New South Wales, Australia B. Braun Australia Full time $104,000 - $130,878 per year

    Job DescriptionYou're an important part of our future. Hopefully, we're also a part of your future At B. Braun, we protect and improve the health of people worldwide. You support this vision, bringing expertise and sharing innovation, efficiency and sustainability as values. That's why we would like to keep developing our company with you. Keeping your...

  • Sales Specialist- Vascular Systems

    2 weeks ago

    Bella Vista, New South Wales, Australia B. Braun Group Full time $90,000 - $120,000 per year

    12m Fixed Term ContractTerritory- NSW South/ACTWork in a collaborative and high-performing environment.High-quality, well-respected productsYour OpportunityWe are seeking a passionate Sales Specialist – Vascular Access to join our Hospital Care team, supporting customers acrossNSW South/ACT. In this role, you'll drive the adoption and growth of our...

  • Release Manager

    5 days ago

    Bella Vista, New South Wales, Australia Reserve Bank of Australia Full time $120,000 - $180,000 per year

    1-Year Fixed Term Contract with a Hybrid work environment.Play a key role in shaping the future of an iconic Australian institution.Release Manager on the Core Modernisation project.OverviewAn amazing opportunity to optimise and uplift and the Release Management practices for a major, multi-year initiative.The Core Modernisation project is critical to...

  • Content & Catalogue Specialist

    3 days ago

    Bella Vista, New South Wales, Australia Jivaro Full time $60,000 - $80,000 per year

    Remote working initially, with interstate travelJoining the #1 brand in their categoryWorking within a high-performing, super impressive teamThe opportunity to join the market leader in their field and one of Australia's biggest Consumer businesses, to produce cutting edge, high-performing content & copy and optimising an enormous Online Product Catalogue. ...