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Marketing Science Junior Analyst
2 weeks ago
ABOUT INNOCEAN; The Home of Fearless Creativity
INNOCEAN is the fastest growing agency network in the world, with 32 global offices and more than 4,100 employees in 23 countries.
At INNOCEAN Australia, we operate with the autonomy of an indie, and the scale of a multinational – all in service of our promise to clients and team members to deliver Fearless Creativity that earns an unfair share of attention.
We opened our doors in Australia in 2008 with two foundation clients: Hyundai and Kia. Since 2020 the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Insurance, Tourism and Technology brands, not to mention our own Gender Equality not for profit division called F*ck the Cupcakes.
We're a proud, fearless and ambitious group of over 80 creatives, strategists, client partners, media experts, technologists, analysts, and producers who work together in a flat and highly collaborative environment. We are uniquely geared to build integrated creative solutions across all touchpoints on a consumer's journey with a brand, and in culture.
We're famous for our category defying work and an enviable trophy cabinet. Day to day, we dare to break the rules, make noise and embrace a curious and collaborative culture that turbocharges everything we do – this is what allows us to punch above the competition, clear the clutter and unearth the uncomfortable truths that unlock truly attention grabbing, fearless ideas.
It's how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team. One with all the capabilities required to deliver work that gets attention and drives cultural connection
ABOUT THE ROLE
We are looking for a Marketing Science Junior Analyst, whos curiosity never ends. The next question is always on your mind, helping you to understand how data analytics fits in the big picture of a project. Of the five sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modelling—you're a rock star in at least two.
Most importantly, you've got a solid understanding of how they all fit into a project, and you're looking to hone your craft in areas you're unfamiliar with.
You bring a professional and structured approach to business and strategy that reflects the culture, service, and capabilities of INNOCEAN, championing best-in-class work on behalf of the agency. You will be measured on the quality and value of your thought leadership, your ability to nurture relationships across the organisation, and your success at delivering valuable insights working into the Marketing Scientist Data Lead.
Responsibilities
- Analyse Performance: Conduct full-funnel analysis of marketing performance across various digital channels to identify key trends, insights, and opportunities for growth.
- Reporting & Insights: Build, automate, and deliver ad hoc and regular campaign reports. Most importantly, you'll provide clear commentary and recommendations based on your findings.
- Data Management: Assist in maintaining and validating the data pipelines that feed our marketing data lake, ensuring our data is accurate and reliable.
- Stakeholder Support: Collaborate closely with the marketing team to understand their reporting needs and provide data support for strategic decisions.
- Pull Numbers: Aggregate and synthesise data from multiple sources to create a unified view of our marketing activities.
ABOUT YOU
- Excel Proficiency: Strong skills in Microsoft Excel are a must. You should be comfortable with functions like VLOOKUPs, pivot tables, and creating charts.
- Analytical Mindset: A proven ability to look at a set of data and pull-out meaningful insights and actionable recommendations.
- Basic Python Knowledge: A foundational understanding of Python and its use in data analysis. You don't need to be an expert, but you should understand the basic concepts.
- Marketing Knowledge: A general understanding of the digital marketing landscape, including key performance metrics (CPA, ROAS, CTR, CVR, etc.).
- Platform Familiarity: You have an awareness of major advertising platforms such as Google Ads, Meta (Facebook/Instagram), SA360, DV360, and TikTok.
- Attention to Detail: You are meticulous and have a high standard for accuracy in your work.
Bonus if you have:
· Experience with data visualisation tools (e.g., Looker Studio, Tableau, Power BI).
· Basic knowledge of SQL.
· Previous internship or project experience in a data analytics or digital marketing role.
· A degree in Marketing, Business, Statistics, Economics, or a related quantitative field.
There are a whole range of reasons you would consider working for us, check out some of the reasons below:
- Competitive salary.
- Individual Professional development with regular appraisals, 360 feedback and training.
- Hybrid working.
- Client sponsored benefits.
- Local Business Discounts.
- Progressive parental leave policies.
- Floating leave policies.
- Pet friendly environment.
