Marketing Systems Lead

1 week ago

Melbourne, Victoria, Australia NHP Electrical Engineering Products Full time $90,000 - $120,000 per year
Who We Are:
  • NHP Electrical Engineering Products is a local leader and specialist in Electrical and Automation Products, Systems and Solutions
  • 100% Australian family-owned business, with more than 50 years of Electrical and Engineering industry expertise, offering local choice with the power of global partners
  • Driven by a team of over 800 dedicated and committed employees based in Richmond, with more than 20 branches throughout Australia & New Zealand
"At NHP we recognise that our people determine the success of our business".

About the Role:

MARKETING SYSTEMS LEAD

Reporting to the Marketing Manager – Digital & Communications, you will be responsible for overseeing and managing the marketing technology stack and ensuring that all marketing systems are effectively integrated and utilised to support our marketing strategies.

This role involves a combination of technical expertise and strategic planning to optimise marketing operations.

You will be the liaison between Marketing and IT for everything CRM.

Key responsibilities include:

  • CE Marketing module: own and implement all front-end technical implementations. This includes taking a brief from our marketing campaigns team and building the logic for automated customer journeys; setting up intricate customer journeys with multiple branches based on pre-determined logic linked with Channel strategies; setting up custom triggers; building out lead scoring for define topical leads; working with CommOps and IT on our lead handover process; building out a comprehensive attribution model; CE data cleanliness and best practice.
  • Managing Integration: overseeing the integration of various marketing systems, such as CRM, CMS (Sitecore Suite), marketing automation, and analytics platforms. This includes implementing process improvements to enhance the efficiency and effectiveness, automating workflows, optimising system configurations, and ensuring best practices are followed.
  • Strategic Planning: Working closely with cross-functional teams, including IT, to develop and execute a strategic plan for the marketing technology stack. This plan should align with the overall marketing strategy and business goals.
Ideally you will have / be:
  • Minimum of 3-5 years of experience in marketing systems, marketing operations, or related field
  • Strong understanding of marketing technology platforms and automation tools
  • Experience with CRM systems (eg. Dynamics 365 Customer Insights) and marketing automation software (Microsoft Power Automate)
  • Background in B2B marketing infrastructure, including building lead score models, lead pipelines and marketing funnels
  • Experience with CMS software
  • Excellent problem solving and analytical skills, with the ability to manage multiple projects simultaneously
  • Strong communication and collaborations skills, with the ability to work effectively across teams)
What's on offer:

You will be part of a vibrant and talented team, work in an innovative & supportive environment and enjoy the benefits that come with working at NHP including:

  • Onsite parking (currently located in Richmond & relocating to Hawthorn later in the year)
  • A great place to work – 'trusted industry leader, powered by people, driven by customer success'
  • A culture that encourages work / life fulfilment
  • Ongoing learning & development to meet your professional development needs
  • Access to an Employee Assistance Program for you and your family
  • Novated Leasing options for salary packaging your car
  • Discounts on corporate health insurance with Bupa
If you're passionate about Marketing Systems and are ready to make an impact, we'd love to hear from you. Apply now

Additional information
  • Drive innovation in marketing systems and processes
  • Collaborative to streamline processes and solutions
  • Marketing technology and automation

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