Brand Business Activation Leader

About The Job
As the Brand Business Activation Lead, a senior role reporting to the Brand Director, you will drive all brand activation initiatives for Kérastase and our Accelerator Brands within the Professional Products team. This strategic position focuses on translating global brand visions into impactful local plans across both digital and traditional media, engaging professional partners and consumers alike. You will also manage the total brand Advertising & Promotion (A&P) budget for activation, collaborating closely with the Brand Director to ensure strategic investment and optimal ROI.

While the primary focus of this evolving role is on activation, we expect you to bring a comprehensive understanding of the entire marketing ecosystem, including product management, brand advocacy, communications, and brand education, to ensure integrated and impactful strategies. You will also lead and develop a dedicated team, guiding their efforts in delivering exceptional brand activation.

Key Responsibilities

• Lead Brand Activation Strategy: Develop and execute innovative activation strategies for Kérastase and Accelerator Brands, leveraging digital and traditional media to engage professional stylists and consumers.
• Team Leadership & Development: Inspire and lead a team of activation professionals, fostering growth and ensuring cohesive execution across assigned brands.
• Drive Engagement Initiatives: Spearhead events, partnerships, and digital programs to enhance visibility, foster community, and drive trial and loyalty.
• Total Brand A&P Budget Management: Manage and optimize the total brand A&P budget for activation in close collaboration with the Brand Director, ensuring efficient resource allocation and strategic objectives are met.
• Cross-Functional Collaboration: Partner with sales, education, digital, and product development teams for seamless campaign integration and execution.
• Market Insight & Optimization: Monitor market trends and consumer insights to identify opportunities, optimize programs, and maintain brand leadership.
• Performance Analysis & Growth: Analyze campaign effectiveness using robust performance measures to refine strategies and deliver brand growth objectives.
• Brand Guardianship: Uphold the premium identities, luxury positioning of Kérastase, and the dynamic growth focus of Accelerator Brands.
• Strategic Input: Provide strategic input across product lifecycle management, brand advocacy & media relations, and brand education for holistic brand approaches.

About You

• Extensive experience in brand activation within luxury beauty, professional haircare, or premium goods, managing diverse portfolios across digital and traditional media.
• Proven leadership ability to inspire teams, oversee complex projects, and deliver exceptional results.
• Deep understanding of the professional beauty industry, including established luxury and high-growth brands.
• Strong financial acumen, experienced in managing total brand A&P budgets and driving measurable outcomes.
• Solid foundational knowledge of broader marketing disciplines: product lifecycle, brand advocacy & media, and brand education.
• Exceptional communicator and collaborator, adept at engaging diverse stakeholders.
• Highly analytical, data-driven, translating insights into actionable plans for brand growth.
• Self-motivated, proactive, and thrives in a fast-paced, dynamic environment.

About The Perks

• Life insurance and Income Protection
• Hybrid working environment. Enjoy Two WFH days a week
• On-site gym / Health & Well-being programs
• Corporate discounts available

About The Division
At L'Oréal Professional Products Division, we have more than 110 years of avant-gard to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste. We create unique experiences in every channel, just as unique as you are.

About L'oreal Groupe, Australia And New Zealand
The L'Oréal Groupe in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email

to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).

L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.