Marketing Executive – Luxury and Lifestyle

Job Brief:

Position: Marketing Executive

Location: Kimpton Margot Sydney

Job type: Full Time, 38 hours/week

Salary range: AUD 80, ,000.00

The Pro-invest Hotels Revenue Centre is the engine behind the Pro-invest Hotels (PIH) portfolio growth and future hotel development. The scale across the portfolio identifies an opportunity to centralise a hub for excellence, aligning revenue, reservations, sales, marketing, PR, conference &events, restaurants and bars. With the entire sales, marketing and revenue team working in a coordinated fashion focusing on revenue conversion and revenue growth and by ensuring support excellence to each hotel, the Commercial team ensures PIH & partners achieve sustainable revenue and market share boost across the portfolio.

This Marketing Executive - Luxury and Lifestyle supports optimal visibility of Hotels and Brands of the Luxury and Lifestyle portfolio across all marketing channels working closely with the Marketing team and the wider Revenue Centre commercial team including Sales and Revenue Management.

This role will:

• Create and organise a digital asset library of templates across all Hotels/Brands for onproperty and online channel utilisation to ensure visual identity of our brands is aligned with style guides, brand guidelines, vision and values
• Manage the financial aspects of the Marketing cost lines to ensure activity has solid ROI, is within budget expectations and complies with organisational financial policies and procedures
• Prepare professional Marketing reports to communicate Marketing analytics which enable strategic commercial decisions and stakeholder confidence in strategy execution
• Create, maintain and update a centralised Marketing activity calendar for all channels/segments
• Contributes to organisation commercial strategies for the business and tactical profitable campaigns to support the achievement of PIH hotel revenue plans

Duties and Responsibilities:

Digital Marketing:

• Ensure continual optimisation of all digital channels
• Support the performance of existing and emerging websites , individual property sites and third-party).
• Support the performance of electronic distribution and to ensure attainment of goals and improve site conversions.
• Responsible for identifying continual website content and photography updates to keep content relevant and fresh, to drive awareness and achieve established revenue targets
• Create and manage PIH tools and systems to monitor hotel(s) presence on, and maximization of, all reputation/review sites (TripAdvisor, social media, Google, OTA's etc.). In addition, ensure property level teams are appropriately utilising management responses through appropriate channels and responding to both positive and negative reviews appropriately
• Proactively manage, maintain and promote the hotel's proprietary websites with content updates, SEO strategy, linking partner initiatives and directory submissions.
• Contribute to content creation and management as required
• Creates innovative and topical content to attract visits and interaction with Hotel sites

Brand Marketing:

• Deliver on the vision, value, mission and purpose statements for each hotel brand
• Engage and manage agencies to deliver against brand guidelines (style guides) for all B2B (Business to Business) and B2C (Business to Consumer) communications requirements.
• Deliver and contribute, when required, brand advertising campaigns
• Monitor hotels usage of branded material to ensure brand compliance
• Support R&B (restaurants and bars) ensuring profitable promotions are executed
• Support C&E (conference and events) ensuring profitable promotions are executed
• Execute branded web sites and ensure microsites are adhering to brand guidelines
• Manage and maximise opportunities with current and future brand hotel partners, ensuring strategy is aligned with current and future brand hotel partners
• Prepare professional Marketing reports to communicate Marketing analytics which enable strategic commercial decisions and stakeholder confidence in strategy execution

Marketing

• Contribute to the budgeting process and the annual marketing plan
• Ensure all marketing activities have an agreed ROI (return on investment)
• Develop sales content for B2B when required
• Mange agencies to produce required marketing material
• Content creation and asset management library of resources
• Co-ordinate an integrated approach between pro-invest marketing and the field marketing teams

People & Culture

• Working collaboratively with the People & Culture team:
• Actively participate in all training and development sessions and ensure that any preand post-course work is completed by the due date.
• Managing stakeholders – identify requirements and outline framework for meetings, communications, engagement, and alignment.
• Ensure employees have the information, market data, tools & equipment to successfully carry out job duties.
• Adhere to standards for presentation, grooming and punctuality.
• Attend and participate in department briefings, meetings, and training sessions as scheduled.
• Ensure the workspace is tidy and consider WH&S compliance.
• Develop and maintain cohesive working relationships within immediate team, and wider hotel teams.

Financial Returns

• Working collaboratively with the Head of Commercial to ensure appropriate marketing plans are in place to drive top line performance and achieve portfolio objectives.
• Proactively manage the Marketing cost and expense lines to ensure appropriate budget planning, fund utilisation, recharge requirements and financial processes are followed to stay within budget and that suppliers are paid in a timely manner.

Responsible Business

• Ensure compliance to all Pro-invest security and safety standards. Including cyber/technology security such as password security.
• Strictly adhere to company policy concerning the Trade Practices Act, gifts & bribery & data privacy regulations.
• Champion the identification and reporting of hazards, evaluation or risks, and design and implementation of hazard and control measures.
• Facilitate the reporting and investigation of injuries and illnesses arising from workplace activities, recommend and implemented corrective actions as required, to prevent or minimise the chance of recurrence.
• Actively report workplace hazards, injuries & accidents arising from workplace activities, providing recommendations for corrective actions to prevent or minimise the chance of recurrence.
• Maintain exemplary department standards of behaviour and appearance and attitude as expected by Pro-invest Group's code of conduct.
• Implement relevant financial control procedures and systems; maintain records for internal and external audits; ensure compliance with government regulations and contractual agreements.
• Seek opportunities to communicate alignment between Clients corporate priorities, PIH and Clients responsible business goals.
• Demonstrate a sound awareness of WH&S policies and procedures and ensures all procedures are upheld across the department.
• Develop awareness and reputation of the hotel and brand in the local community and promote team member involvement in community outreach efforts.
• Assume responsibility for duty of care and adhere to occupational, health and safety legislation, policies and procedures.
• Strictly adhere to company policy concerning Trade Practices and Consumer Laws, gifts & bribery & data privacy regulations.
• Demonstrate a sound awareness of all relevant Environmental Social Governance (ESG) policies & frameworks, actively championing the One Earth, Countless Experiences by Pro-invest Group brand principles in all duties and responsibilities.
• Enforce adherence to legal guidelines, compliance protocols and in-house policies across this role to maintain the Group Businesses' legality and business ethics and to ensure the protection of the license to operate the Group Businesses; and
• Carry out other tasks and duties as may reasonably be required to achieve the company's objectives and deliver its intended business outcomes at the request of your manger or designate.