Senior Paid Media Manager

2 weeks ago

Greater Sydney Area, Australia Kindred Full time $120,000 - $150,000 per year

The media buy as you know it, is dead.

Meta's algorithm has fundamentally shifted how performance marketing works. Broad targeting, creative-led testing, and letting the platform learn has become the game, which means the old playbook of hyper-segmented audiences and manual bid strategies is dead.

The winners now are the people who understand how creative performance drives the algorithm, not the other way around.

This is THE Paid Media role that
actually
sits at the intersection of
storytelling, creatives, and media buying
.

To them, performance marketers aren't just button-pushers; they're strategists with opinions that matter, where creative and performance actually speak the same language, and the in-house creatives don't just throw assets over the fence and hope for the best, they genuinely want to know what's working, why it's working, and how to do it better.

It is a place where
creative leads performance
, not follows it.

If you've been waiting for a role where your strategic voice matters, this is it.

The Role

As a Strategist in nature, you will have a hands-on resource to support the day-to-day execution. You'll handle the thinking, the client relationships, the strategy, and the mentorship, and leading some of the well-recognised, Tier 1 Australian brands across eCommerce and lead generation, predominantly in Paid Social (Meta, TikTok) & Google.

They want someone who understands the connection between creative performance, audience behaviour, and commercial outcomes, and not just someone who can read ROAS or metrics. More importantly, it's about scaling, testing, and pushing the boundaries of what performance marketing can do when it's done right.

As you work closely with the creative team to brief them on what's working and what needs to change, you will also report into the Head of Paid Media to build better processes and automations across the growth and creative functions.

You, Ideally:

  • 5+ years in paid media experience, with agency experience
  • Deep platform expertise across Meta, Google, and TikTok.
  • Experience working with the Creative team, and have briefed designers/creators
  • Managed paid media budgets of $50K+ per month
  • Strong analytical skills and data-driven in nature
  • Comfortable with client-facing and have good stakeholder management experience

Think you need to be flawless to land your next role? Truth is: perfect candidates don't exist.

Reach out to the team at Kindred, we're excited to tell you more about this rare opportunity to step into a business with heart, purpose, and incredible potential.

Kindred is a human-first recruitment & talent partner for brands and agencies across SEO, SEM, Paid Social and Digital Marketing. We will require overseas applicants to have existing work rights in Australia. No sponsorship is available for this opportunity.

Kindred - where kindred souls meet great opportunities.

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