Marketing Executive

Who we are

At YHA Australia, we provide affordable, quality accommodation with purpose. We're committed to creating a more open and welcoming world where connections thrive and experiences matter.

What sets us apart? We're a not-for-profit, membership-based organisation where profits go straight back into improving our properties and creating positive social, cultural and environmental impact. For over 80 years, we've been making travel accessible and transformative.

Our network spans 19 uniquely characterful properties across Australia – from the rooftop views of Sydney Harbour YHA to historic cells at Fremantle Prison to eco-retreats nestled in National Parks and beachside beauties in Byron Bay.

We're proudly part of Hostelling International – a global community of 3,000+ places to stay across 70+ countries. We believe travel should do more than move you from place to place, it should move you to think differently, live boldly, and protect the world you're exploring.

The role

We're seeking a Marketing Executive who thrives on turning strategy into action and ideas into results. You'll be the driving force behind our property marketing – creating campaigns that fill beds, crafting content that inspires wanderlust, and building personalised customer experiences that convert curiosity into bookings.

From executing property marketing plans and tactical F&B promotions to optimising digital performance across SEO, paid campaigns, and email journeys, you'll combine marketing smarts with technical know-how to deliver measurable impact across our network. You'll work directly with property managers, collaborate across our Customer team, and use insights to continuously improve what works.

If you're someone who loves the challenge of juggling multiple campaigns, enjoys getting into the detail of what makes one message perform better than another, and gets satisfaction from seeing your work drive real business results – this could be your next adventure.

What you'll get to do:

Execute campaigns that drive results

• Execute property marketing plans and develop tactical campaigns that drive occupancy and revenue
• Build targeted audience segments and create personalised messaging that converts
• Monitor performance and deliver insights to continuously optimise results

Own digital marketing execution

• Drive SEO and optimise owned channels and listings
• Manage, with agency support SEM and paid campaigns
• Design and run tests to improve campaign performance and personalisation
• Track what's working using analytics and turn data into actionable recommendations

Create content that inspires travel

• Write compelling copy across campaigns, emails, and digital channels
• Manage content creation from brief to delivery including freelancers, shoots, and assets
• Oversee our digital asset library and property marketing materials

Support our entire property network

• Provide marketing support and capability development to property managers
• Stay on top of travel trends and audience behaviour to spot opportunities
• Keep the marketing engine running through calendars, operations, and brand consistency

You'll thrive in this role if you're:

• A hands-on marketer who excels at translating strategic direction into tactical campaigns that deliver results
• Comfortable juggling multiple projects and priorities while maintaining attention to detail
• Data-curious, using analytics to continuously improve performance
• Collaborative and proactive, working effectively across teams
• Passionate about travel and share YHA's commitment to making travel accessible, authentic, and sustainable.

Essential skills:

• Solid multi-channel marketing experience, ideally in travel, tourism or hospitality
• Proven track record developing and executing multi-channel campaigns
• Digital marketing expertise including SEO/SEM, paid media, and email marketing
• Strong copywriting and content creation skills
• Experience with marketing automation tools and analytics platforms
• Data-driven mindset with ability to translate insights into action
• Excellent project management and stakeholder engagement skills

Desirable skills:

• Experience with CMS and marketing automation platforms
• Knowledge of customer segmentation and personalisation strategies
• Understanding of travel industry trends and audience behaviours
• Bachelor's degree in Marketing or related field is desirable

Our Values

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.

• Collaborate, listen and connect
• Care for people and planet
• Create positive experiences
• Always evolve

What's in it for you

• Travel Perks: Free stays across our network – because we love travel as much as our members do
• Team Adventures: Opportunities to visit other locations for team building and training
• Discounts: Access to benefits at various stores and across the YHA network
• Growth: Professional development and career opportunities throughout YHA
• Cultural Flexibility: Swap standard public holidays for ones that have personal meaning
• Wellbeing Support: For you and your immediate family through our Employee Assistance Program
• Referral Program: Know someone great? We reward successful candidate referrals

Are you ready to help make the world a more connected and sustainable place? Submit your resume and a cover letter telling us why you're perfect for this role