Senior Field Marketing Manager
1 week ago
We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.
It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.
One Confluent. One Team. One Data Streaming Platform.
About The Role
The Senior Field Marketing Manager, ANZ will own the region's marketing strategy, developing and executing an effective integrated go-to-market plan to drive pipeline and support business growth. You will deploy a strategic mix of digital campaigns, webinars, events, joint partner activities, and account-based marketing, working in close alignment with Sales leadership, Account and Acquisition Sales teams, Partner team, and cross functional marketing teams in the region and across the globe.
The ideal candidate will be a results-oriented self-starter, with a data-driven mindset and strong execution skills who has a passion for tactical marketing, flawless execution, pipeline generation and progression, as well as experience in enterprise B2B.
What You Will Do
- Develop and own the ANZ marketing strategy to generate and accelerate the pipeline for both new business and customer expansion.
 - Orchestrate a multi-channel marketing plan, including targeted Account-Based Marketing (ABM) programs, strategic expansion plays, and joint go-to-market activities with partners.
 - Act as a trusted, strategic partner to sales leadership, ensuring deep alignment on regional goals, priorities, and market opportunities.
 - Close partnership with sales and SDR teams to drive program adoption, ensure rigorous lead follow-up SLAs are met, and gather feedback for continuous improvement.
 - Collaborate closely with global and regional marketing stakeholders to maintain brand consistency and leverage shared resources effectively.
 - Communicate proactively across the business to report on results, support cross-functional initiatives, and ensure all stakeholders are aligned.
 - Adapt and localize global campaigns for regional execution
 - Manage the regional marketing budget, own pipeline targets, and regularly report on performance with a clear focus on delivering marketing ROI.
 
What You Will Bring
- At least 7+ years experience in B2B technology marketing within the ANZ region.
 - Proven track record of developing and executing successful integrated marketing programs that drive engagement, demand, and pipeline growth.
 - A strategic and analytical mindset, with a deep understanding of B2B funnel dynamics, pipeline metrics, and a relentless focus on quantifiable outcomes.
 - The ability to set, track, and deliver on key business goals.
 - Exceptional project management skills, with the ability to flawlessly execute multiple projects simultaneously in a fast-paced, metrics-oriented environment.
 - Proactive sense of urgency, meticulous attention to detail, and the agility to adapt to change.
 - Outstanding communication and interpersonal skills
 - Demonstrated ability to build strong relationships and align with diverse stakeholders across sales, partner, and marketing teams.
 - Proficiency with marketing tools, including Salesforce, Tableau, 6Sense, Splash
 - Ability to travel
 
Ready to build what's next? Let's get in motion.
Come As You Are
Belonging isn't a perk here. It's the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what's possible.
We're proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.
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