Reel/TikTok Creator

Company Overview:

Born Social is a dynamic full-service creative and digital marketing agency with a passion for social media marketing. With offices located in Port Melbourne, VIC, and Brooklyn, NYC, we specialise in creating engaging digital content and strategies that resonate with audiences across various industries, including beauty, fashion, services, food & beverage, and hospitality. Our team is composed of energetic, passionate professionals who thrive in a creative and fun working environment. We offer a flexible hybrid working model, allowing team members to blend home and office work seamlessly.

Role Overview:

Full-time Social Content Producer role at Born Social. A creative social media marketing agency located in Port Melbourne, VIC.

We are on the hunt for a creative, passionate individual with a passion for creating reels and TiKTok videos.

The role is full-time and employee will be required to attend office 2 days per week (Tuesday & Thursday) + attend photo and video shoots on other days, often with travel around Australia.

Purpose of position:

The Social Content Producer role is integral to the dynamic operations of our digital marketing agency, focusing on a multifaceted approach to content creation that drives income generation. This position encompasses a wide spectrum of responsibilities, including the creation of engaging lo-fi content for platforms like Instagram Reels and TikTok, and collaboration on hi-fi content projects alongside our professional photography team. The role demands a proactive engagement in client liaison, from conceptualising shoot briefs to the final delivery of content, ensuring client visions are brought to life effectively.

The Social Content Producer is instrumental in amplifying our clients' digital presence through the strategic sourcing and management of influencers. This role also encompasses logistical aspects such as prop sourcing, attending and assisting at photo and video shoots, and ensuring the smooth operation of our studio environment. Video shooting & editing, primarily focusing on producing lo-fi video content, forms a core part of this role's creative output.

Additionally, this position may occasionally require involvement in account management tasks. This role is designed for individuals who are passionate about content creation, have a knack for visual storytelling, and are eager to contribute to our clients' success through innovative digital marketing strategies.

Scope:

1. To shoot & manage a range of content creation shoots for Born Social's clients.
2. To edit reels and TikTok videos for Born Social's clients.
3. Content strategy for clients
4. To liaise with clients to work on shoot plans including selection of talent, location & contractors required (hair and makeup/stylists etc)
5. To assist with influencer outreach and management for Born Social's clients
6. To assist with UGC creation
7. Will be responsible for own clients on content-only packages
8. Attending shoots where lofi content is needed and shooting, editing and delivering content
9. To stay on top of current social media trends
10. Attend UGC shoots to assist content creators

Core Tasks include, but are not limited to:

• Content creation of various products and/or services for clients for their social media, website and marketing materials.
• Liaise with clients via phone and email to ensure their needs are met.
• Work with other members of the Born Social team on various client projects.
• Offer advice and ideas to account managers for their clients.
• Complete work within time and budget requirements.
• Provide advice/guidance for areas of managerial improvement or systems required.
• Assist in the planning, implementation and growth of Born Social's content creation department.
• Support other team members and promote a positive team environment.
• Ensure all client work is managed in accordance with Born Social's procedures.
• Attendance both on and off-site when requested by management.
• Be punctual at all times and strictly adhere to reporting deadlines.

• Any other duties as directed by the employer.

• Primary Clients of Born Social require the following services:

• Social media marketing management
• Paid digital advertising management
• Content creation (ie. photography & videography)
• Graphic design
• Website design & development
• Copywriting
• EDM (email marketing)

Competencies:

• Degree qualified
• Ability to provide LOFI videography
• Willingness to learn HIFI videography
• Photo and video editing
• Previous experience managing people
• Previous experience working in photography studios
• Time management and record keeping skills
• Clear and concise communication skills
• Ability to build positive relationships with a wide range of clients
• Creativity
• Confidence
• Sound computer skills
• A casual-high standard of dress code and personal presentation at all times in line with industry standards, particularly for client encounters