Content Marketing Manager

Australia's largest online MBA provider*, the Australian Institute of Business (AIB) , is a registered higher education provider offering a range of high quality tertiary programs including the AIB MBA.

With almost 40 years of history, we are one of the most established private education institutions in Australia. We were Australia's first private provider accredited to offer the full range of business degrees, including Master of Business Administration (MBA), Doctor of Business Administration (DBA) and the prestigious Doctor of Philosophy (PhD).

AIB is made up of a diverse, driven and achievement-oriented group of people inspirited by our five key values:

• Be student focused
• Be bold
• Be accountable
• Be curious
• Be you

Working at AIB is a truly fulfilling and rewarding experience, as we work to make a real difference in the lives of our students. Our staff have the great privilege of being able to celebrate with the AIB community at graduations and other events and see firsthand how an MBA has transformed not only their careers but their lives.

AIB has a strong focus on research and learning, and we are committed to enabling the continuing development of our staff to expand their knowledge and skills. Development opportunities include conferences, training programs, and formal study, including undertaking an MBA while working at AIB at a discounted rate.

We believe that a healthy work-life balance is key to productivity, creativity, and most importantly the wellbeing of our staff so we offer flexible work arrangements to suit individual needs. We are also committed to achieving equal opportunity and diversity in the workforce, and to providing a safe and inclusive work environment.

As the world continues to change rapidly, the demand for online education has never been greater. Applying for a job with AIB presents a unique opportunity to be part of a team that is leading the way in redefining postgraduate business education.

About the Role

The Content Marketing Manager will lead AIB's organic content strategy driving brand awareness, engagement, and conversion through storytelling and data-led decision-making. This role oversees AIB's organic social media presence, manages a small content team, and ensures all organic content is aligned with the organisation's brand, values, campaigns and strategic objectives.

Reporting directly to the Marketing Director, you'll blend creativity with strategy, producing compelling content that strengthens AIB's market position and supports our business growth.

Key Responsibilities

• Content Strategy Development: Design and execute content strategies to build brand positioning, generate leads, and support engagement and retention.
• Organic Social Media Management: Oversee planning and delivery of organic social content to drive engagement and reach.
• Content Calendar & Planning: Build and manage a calendar that aligns with campaigns, seasonal opportunities, and brand storytelling.
• Team Leadership: Mentor and guide a content team, fostering creativity, accountability, and growth.
• Brand Storytelling: Ensure all content reflects AIB's brand voice, values, and guidelines.
• Collaboration: Work with cross-functional teams (Digital, Creative & Campaign, CRM, Events) to deliver integrated content campaigns.
• Performance & Optimisation: Analyse and report on content and social performance, applying insights to improve outcomes.
• Content Governance: Maintain guidelines to ensure consistency, compliance, and quality.

Experience

• At least 7 years in content marketing, social media, or editorial roles.
• Minimum of 3 years' experience leading and mentoring content teams.
• Proven experience producing and managing multi-channel content (web, blog, social, email, multimedia).
• Experience in B2B, education, or service industries (highly desirable).

Knowledge

• Deep understanding of content marketing principles, storytelling, and audience engagement.
• Up-to-date knowledge of organic social media trends and platforms.
• Solid knowledge of SEO, analytics, and content distribution.
• Strong grasp of brand voice and positioning.
• Familiarity with CMS platforms, social scheduling tools, analytics dashboards, and marketing automation.

Qualifications

A degree in Marketing or a related field (or equivalent relevant experience).

To apply

Is this the perfect opportunity for you? Then please submit your resume and cover letter addressing your suitability for the role to Careers at AIB, via email at

AIB reserves the right to close this advertisement early if we receive a high volume of suitable applications.