Frontend Developer

2 days ago


Surry Hills, New South Wales, Australia Deepend Full time $90,000 - $120,000 per year

We're seeking an experienced
Frontend Developer
to join our growing customer-led technology team at Deepend. You'll work across various technologies but be primarily focused on
Squiz DXP implementations,
ensuring the technical solution is tailored to the client's brand and content strategy.

This role is open to candidates in Sydney looking for a hybrid 3/2 day (office/home) working arrangement.

You will have the following Technical Skills & Experience:

  • 5+ years' experience frontend web development
  • Strong experience with a least front-end frameworks eg Vue, Nuxt, React.
  • Experience building commercial-grade Websites, Portals, Intranets etc.
  • Strong knowledge of web fundamentals, HTTP methods, integration patterns, RESTful APIs
  • Building web interfaces according to WCAG accessibility standards and inclusive design practices
  • Demonstrable experience/knowledge of SDLC
  • Demonstrated experience building component libraries/design systems
  • Experience working with CMS platforms or DXPs – Squiz, Drupal, Sitecore, Kentico, Optimizely, Umbraco, etc.
  • Strong grasp of web performance optimisation, responsive design, and cross-browser compatibility

Nice to have skills:

  • Experience working in a client-facing role - Consulting or Digital Agency

What you will do:

  • Design and build scalable and maintainable user interfaces
  • Integrate with client systems using DXP/SaaS features
  • Work closely with clients to understand user needs and pain points, translating them into intuitive and performant digital experiences.

Collaborate with:

  • Designers to bring UI/UX mock-ups to life while offering technical feasibility input
  • Product Managers to define scope, user stories, and timelines
  • QA/Testers to ensure robust testing coverage and defect resolution
  • Presales to build demos, prototypes, and proof of concepts
  • Develop reusable components and libraries that power multiple products or client solutions
  • Champion best practices in accessibility, performance, responsive design, and testing
  • Mentor developers, sharing knowledge, guiding architecture decisions, and modelling best practices

What does success look like?

  • Deliver high-quality, performant, and accessible front-end experiences that meet both product and client requirements, enabling clients to leverage Squiz's DXP to meet their business goals. Balance technical decisions with client and product needs, avoiding overengineering and focusing on value delivery.
  • Demonstrate a strong understanding of how front-end work contributes to customer success, product adoption, and Deepend's business goals
  • Makes significant contributions to improving the shared component library/design system, increasing reusability, and speeding up delivery
  • Able to influence, shape, and scale UI architecture for complex CMS/DXP interfaces and search-driven experiences

The cultural values we ask from you are:

  • Be self-driven and proactive; takes initiative and "owns it"
  • Have a collaborative mindset; thrives in a team environment and "wins together"
  • Be authentic and inclusive; "true to yourself" while embracing diverse ideas
  • Have a customer-first attitude; willing to "have their back" and build solutions that matter

Why work for Deepend?

Our unique, collaborative consultancy group model allows us to shape lean, purpose-fit teams to suit any brief. This sees us work on a diverse range of projects, from international product releases to bespoke technical platform developments geared at driving digital transformation for businesses.

So, if you are passionate about what you do and are looking to join a close-knit group of people working on some of the most interesting projects of your career, we'd love to hear from you.

  • Training Allowance - 1.5% on top of your salary, committed to training and development.
  • Family Support - Staggered, paid, return to work support for both mums and dads.
  • 5 Weeks Holiday - After every 3 years in the business, ensuring your commitment pays off.
  • Flexibility - We work to accommodate your schedule and lifestyle, helping you to focus on
  • delivering value.
  • 'Positive Change Academy' - Guarantees regular training and financial support, helping take your career to the next level.
  • Get Rewarded - Get recognised for great work. Positive Change Awards, and more.

Equality, Diversity & Inclusion

Deepend Group and its companies are equal opportunity employers. We believe that diversity is vital to our ability to provide our clients with the best recommendations and ideas, and as a result, we are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, or disability has no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please don't hesitate to let us know.



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