Graphic Designer

2 weeks ago

Sydney, New South Wales, Australia SILK Laser Clinics Full time $60,000 - $80,000 per year


A bit about the role:

Your responsibilities will include:Design & Digital Assets:
  • Create eye-catching digital assets, including email marketing designs (EDMs), social media graphics, and website visuals using Adobe Creative Suite.
  • Animate graphics for website banners, EDMs, and digital ads to deliver engaging content across multiple platforms.
  • Ensure all creative outputs align with brand guidelines and maintain aesthetic consistency.
Email Marketing:
  • Work closely with the CRM and eCommerce teams to design and deliver email marketing campaigns that are visually striking and optimised for mobile and desktop.
  • Manage the end-to-end briefing, creation, testing, and approval process with stakeholders, ensuring campaigns go live on schedule.
  • Set up audience segmentation and trigger-based communications using email marketing platforms.
Social Media Content:
  • Design scroll-stopping visuals for Meta platforms (Facebook & Instagram) to drive engagement and complement the brand's creative direction and seasonal campaigns.
  • Assist with the creation and editing of video content for social media to amplify campaign reach and effectiveness.
Web & eCommerce Support:
  • Contribute to the design and rollout of campaign visuals for the e-commerce site (WooCommerce).
  • Ensure all campaign elements are well-integrated and aligned with objectives.
Performance Optimisation:
  • Test and refine digital assets to ensure high performance across EDMs, websites, and social media channels.
  • Utilise A/B testing and analytics to drive continuous improvement in creative strategies.
Analytics & Reporting:
  • Support the preparation of weekly reports on online sales, email campaigns, and website performance.
  • Leverage reporting tools to provide actionable insights and contribute to ongoing optimisation efforts.
What you'll need to succeed:
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) with a strong portfolio showcasing digital designs.
  • Experience creating email designs, social media content, and eCommerce visuals.
  • A knack for animation and creating engaging, on-brand visuals.
  • Excellent collaboration and communication skills.
  • A data-driven mindset with experience in testing and optimising digital content.

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