Digital Marketing Specialist

6 days ago

Baulkham Hills, New South Wales, Australia Exclusive Talent Full time $80,000 - $90,000 per year

Digital Marketing Specialist – Law Firm

  • Location:
    Bella Vista, Great team culture
  • Work arrangement:
    Full-time in the office (Hybrid available after probation)
  • Salary:
    $80K–$90K + super (commensurate with experience and qualifications).
  • Digital marketing experience, ideally in services-based industries

My client, a leading law firm, is looking for a Digital Marketing Specialist to join their team. This role is all about driving the firm's online presence, attracting new clients, and promoting their services in line with legal industry standards.

We're looking for someone with
strong skills in SEO, Google Ads, and proven experience promoting professional services.

The role includes:

  • Developing and executing digital marketing strategies aligned with business goals
  • Creating and publishing content across the website, blog, newsletters, and social media
  • Optimising content and website structure for SEO
  • Managing PPC campaigns (Google Ads, LinkedIn Ads) to maximise ROI
  • Overseeing social media presence – scheduling, engagement, reporting
  • Running targeted email campaigns and tracking performance
  • Monitoring website and campaign analytics, providing insights and recommendations
  • Managing online reputation, including client reviews and feedback
  • Ensuring compliance with all legal advertising regulations and ethical guidelines

What we're looking for:

  • Bachelor's degree in marketing, Communications, or related field
  • 2+ years' digital marketing experience, ideally in legal or professional services
  • Proficiency in tools such as Google Analytics, SEMrush, Hootsuite, Mailchimp
  • Strong knowledge of SEO, PPC, and social media best practice
  • Excellent written and verbal communication skills
  • Familiarity with legal advertising rules (advantageous)
  • Able to work independently and collaboratively in a team environment

Reporting:
This role reports directly to the Managing Partner or Director of Business Development.

If you're a digital marketing professional looking to take your career forward in the legal sector, I'd love to hear from you.

Contact:
Dimpy Mehta | Director at Exclusive Talent

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