Product Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia TMGM Full time $120,000 - $180,000 per year
About the Role:Key Responsibilities:
  • Creating and owning a comprehensive marketing strategy across all channels for TMGM's crypto trading products, aligned with our brand and global partnerships.
  • Designing data-driven quarterly roadmaps to forecast, prioritize, and deliver impactful projects that achieve the Crypto team's KPIs and milestones.
  • Leveraging feedback loops and analytics to extract actionable insights, optimizing marketing performance and informing future strategy.
  • Immersing yourself in understanding our clients' needs and how our crypto products serve both core and emerging markets.
  • Shaping go-to-market strategies for TMGM's crypto features, ensuring creative excellence and seamless execution through cross-functional coordination
  • Briefing creative teams, developing targeted audience strategies, crafting compelling value propositions, and orchestrating PR campaigns.
  • Building and nurturing cross-functional relationships in a fast-paced, multicultural environment to successfully launch new products and campaigns.
Requirements
  • Experience in B2B or B2C product, brand, or consumer marketing within a fast-paced environment (preferably in a high-growth fintech or trading company)
  • Passion for TMGM's mission and products
  • Proven ability to set strategic direction and manage complex go-to-market campaigns, collaborating with diverse teams
  • Strong track record in consumer marketing and creative strategy, with expertise in digital, in-product, and PR channels
  • Analytical mindset with the ability to translate data into actionable marketing insights and inform product development
  • Excellent communication and interpersonal skills
  • Charismatic, adaptable, and comfortable working in a dynamic, international setting
  • Experience at a top-tier strategy consultancy
  • In-depth knowledge of crypto products and the crypto trading market
Benefits
  • Competitive salary and performance-based bonuses.
  • Opportunities for career growth and development within a global company.
  • Collaborative and inclusive work environment with exposure to cross-region operations.
  • Health and wellness benefits.
  • Flexible working arrangements.

TMGM

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