Penfolds Brand Ambassador

5 days ago

Adelaide, South Australia TWE Global Careers Full time $90,000 - $120,000 per year

About us 

Treasury Wine Estates (TWE) is one of the world's largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.  

About the role 

As a Penfolds Brand Ambassador, you'll bring one of the world's most iconic wine brands to life. This role is all about creating memorable experiences, representing Penfolds with authority, and sharing our story across Australia and beyond.

  • Host Penfolds VIP trade, consumer, and media events at Magill Estate, other Penfolds properties, and across Australia

  • Collaborate with global teams to deliver world-class activations and programs

  • Mentor hospitality teams and support brand & wine education initiatives

  • Act as liaison with winemakers and support Re-Corking Clinics globally

  • Represent Penfolds in domestic and occasional international markets

About you 

You're a confident storyteller with deep wine knowledge and the ability to bring the Penfolds brand to life. With strong communication skills and commercial acumen, you can engage diverse audiences and represent Penfolds with professionalism and passion.

  • WSET or similar wine qualification, plus RSA for all Australian states

  • Advanced technical and practical wine knowledge (sommelier background a plus)

  • Strong understanding of Australia's wine market, retail, and Penfolds' brand heritage

  • Exceptional public speaking and media skills, able to influence and inspire

  • Creative, adaptable, and commercially minded with strong stakeholder skills

Why you'll love it here: 

  • Our culture is built on bringing our whole selves, being courageous and delivering together – it's our DNA and the heart of who we are at TWE. 

  • We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

  • Enjoy the world's most desirable wines through our generous employee product allowance 

  • Plus, you'll get an extra day off each year with your "TWEforME Day" – a day to spend however you choose

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here. 

It takes all varietals 

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. 

All qualified applicants will be considered for employment regardless of age, race, colour, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact , quoting the job title and reference number.   

How to apply 

We do move quickly at TWE and continually review applications, so if you don't want to miss out, apply today. 

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