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Associate Director Engagement and Programs

2 weeks ago

Footscray, Victoria, Australia Victoria University Full time $137,624 per year

This role expands student recruitment by driving innovation through digital channels. The Associate Director leads immersive marketing initiatives to create memorable experiences that boost engagement and enrolments across Victoria University.

  • Join the university of opportunity
  • Lead Digital & Loyalty Strategy for Student Growth
  • Career development & hybrid flexibility

About Us:

The Student Recruitment Team is the frontline for promoting VU and VU TAFE, building strong relationships with schools and influencers to boost awareness and applications. They lead recruitment initiatives, manage key accounts, and deliver major events like Open Day.

At Victoria University (VU), our aim is to be a global leader in dual-sector learning and research by 2028. Join us on the journey and help us achieve our strategic drives embedded in our Strategic Plan : Start well, finish brilliantly. One of the drivers "Thriving place to Study and Work" will enable us to continue to create places that our students and staff love to belong and feel immense pride.

About the Role:

The Associate Director leads the strategic direction of the VU Early Entry Program, driving innovation in digital recruitment and loyalty initiatives. Through immersive marketing and tech-enabled engagement, the role boosts student recruitment and enrolments across Victoria University.

This is a full time position at a HEW 10, $137,624 classification working 36.75 hours per week over a continuing contract period.

For a copy of the position description, please click here: Associate Director, Engagement and Programs

Key Duties

An example of your responsibilities or duties you may perform will include:

  • Provide leadership and management of the development of creative concepts for immersive and experiential marketing activations working with internal partners and external vendors to bring experiential marketing concepts to life.
  • Develop and implement a comprehensive plan to position the VU Early Entry Program as a loyalty-based program.
  • Lead and manage loyalty-based initiatives aimed at enhancing long-term engagement and conversion of VU Early Entry students.
  • Manage allocated budgets for staffing, resources, expenditure and ensure all financial delegations, policies and procedures are met.
  • Develop and execute a digital strategy to enhance the reach and effectiveness of student recruitment efforts.
  • Identify and integrate new technologies and digital tools to amplify and expand the reach of the Student Recruitment team, improve engagement and optimize operational efficiencies while building key relationships with stakeholders across the process.
    Provide authoritative and strategic data driven advice to improve the effectiveness of digital recruitment efforts for the area

What you'll bring:

  • Demonstrated expertise in developing and implementing student recruitment strategies, with a particular focus on loyalty-based programs and digital engagement.
  • Strong knowledge of digital marketing strategies, tools, and technologies, including CRM systems, data analytics, and online engagement platforms.
  • Proven experience in creating and executing immersive and experiential marketing activations, from concept development to implementation.
  • Proficient in managing budgets for staffing, resources, and expenditure, ensuring compliance with financial delegations, policies, and procedures.
  • Ability to apply judgement, creativity and flexibility to generate new and innovative ideas and approaches to solve complex problems within the scope of this role.
  • Demonstrated extensive experience and knowledge of loyalty-based customer programs or long-term customer engagement and conversion programs.
  • Demonstrated ability to provide strategic and operational leadership across functions.
  • Strong knowledge and experience in utilizing data analytics to track and analyse the effectiveness of digital recruitment efforts.
    Excellent influencing and negotiation skills with ability to develop insight dashboards and provide accurate and well-presented reports on complex issues.

Application Closing Date: Friday 26 September 2025, 5:00pm AEST. - This advert may close earlier should a suitable candidate be identified. Early applications are strongly encouraged.

How to Apply:

Applications must be submitted as a single document comprising:

  • A cover letter
  • Your curriculum vitae/resume
  • Your responses addressing all selection criteria located in the position description
  • Evidence of applicable qualifications, licences and registration

Why Join Us:

VU provides competitive salaries, excellent superannuation, and a variety of benefits. The university fosters an environment where staff can excel, achieve their goals, and develop their careers. With a focus on diversity, inclusion, and family-friendly policies, VU supports both professional and personal well-being. For more information, please visit our Jobs at VU Webpage

Our Commitment to Protecting Country:

Victoria University honours its deep diversity as a foundation for collaboration and social progress. We will demonstrate sensitivity in respecting First Nation perspectives. We will ensure that we respect our Indigenous voices and commit to sustainable Protecting Country. We will take leadership responsibility, in all that we do, to improve the health and wellbeing of our local and global communities, and the planet that we share.

Committed to Inclusive Recruitment

Victoria University is an equal opportunity employer and proudly committed to progressive inclusivity. We welcome and celebrate diversity in all its forms including Aboriginal and Torres Strait Islander peoples, people with disability, culturally and racially marginalised communities, LGBTQIA+ individuals, and people of all ages and socio-economic backgrounds.

We strive to build a workforce that reflects the communities we serve and foster a respectful, inclusive, and supportive environment where everyone feels they belong.

If you require adjustments at any stage of the recruitment process, including accessible formats of documents, please contact us at or call

Commitment to Inclusive Recruitment

Victoria University is an equal opportunity employer and proudly committed to progressive inclusivity. We welcome and celebrate diversity in all its forms including Aboriginal and Torres Strait Islander peoples, people with disability, culturally and racially marginalised communities, LGBTQIA+ individuals, and people of all ages and socio-economic backgrounds.

We strive to build a workforce that reflects the communities we serve and foster a respectful, inclusive, and supportive environment where everyone feels they belong.

If you require adjustments at any stage of the recruitment process, including accessible formats of documents, please contact us at or call