Area Manager

2 weeks ago

Perth, Western Australia Samuel Smith & Son and Negociants Australia Full time $80,000 - $120,000 per year

Area Manager – Independent Retail Groups (IRG)

About Us

An opportunity exists within Samuel Smith & Son, a respected, family-owned wine merchant.  Established in 1923 by the Hill-Smith family, Samuel Smith & Son services the liquor industry of Australia with a premium portfolio of family owned national and international fine wines and beverages. Samuel Smith & Son also incorporates Negociants Australia, renowned importer of the world's finest wines supporting a network of on-premise and retail venues in Australia. Both portfolios proudly represent outstanding family-owned wineries from Australia and abroad.

About the Role

Reporting to the Field Sales Manager WA – IRG, the Area Manager will manage a defined territory within the Independent Retail Group channel, with a strong focus on servicing and growing existing customer accounts. The role is centred on building trusted partnerships, maximising sales opportunities, and delivering mutually beneficial commercial outcomes through the promotion of the full product portfolio. The position will also involve periodic intrastate travel to ensure consistent engagement with customers across the region.

Key brands you will work with in retail are Yalumba, Oxford Landing, Jansz, West Cape Howe, Hay Shed Hill, Vasse Felix, Forest Hill, Wirra Wirra, Langmeil and Jim Barry; just to name a few

Key Responsibilities include

· Deliver budgeted margin and product mix targets, ensuring all initiatives are aligned with brand guidelines.

· Deepen relationships with existing customers while enhancing wine knowledge through tailored presentations and hosted tastings.

· Analyse sales and customer data to generate actionable insights and identify opportunities for growth.

· Execute activation plans provided by Customer Marketing to drive commercial outcomes.

· Translate territory budgets into practical operational plans and monitor progress through the CRM platform in line with company processes.

· Plan and schedule activities to meet channel requirements and respond flexibly to customer needs, including occasional work outside standard business hours.

About You

You will bring experience from the wine, hospitality, or retail liquor industry, along with a solid foundation in customer relationship management, territory management, and commercial decision-making. Your wine knowledge — ideally supported by WSET Level 2 (or equivalent) — and your industry network will enable you to engage confidently with customers and add value to their business.

In this role, your ability to foster strong relationships, drive sales, and apply financial acumen to margins and reporting will be key to your success. To support your work across the territory, a current, unrestricted driver's licence is required.

What's in it for You?

· Competitive salary, wine allowance and comprehensive onboarding and training provided

· A welcoming, family-owned business with a strong and supportive culture

· Company vehicle provided

How to Apply

Please send your cover letter and resume to Stuart Hearn – Talent Acquisition Manager via the Apply Now function

Applications close on 20 September.

For confidential inquiries, contact Stuart at during business hours.

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