Marketing Manager
18 hours ago
About us
At Crowne Plaza Terrigal Pacific, we're more than just a hotel — we're the heart of the Terrigal community. A place where guests, locals and team members come together to celebrate the good things in life.
From seaside escapes and long lunches at Meribella Restaurant, to elegant weddings, unforgettable events, and relaxed afternoons at Terrigal Beach House, there's always something to savour here. Just steps from the sand, Crowne Plaza Terrigal Pacific combines relaxed coastal energy with the sophistication of a premium resort. Every touchpoint is designed to create unforgettable moments.
As part of IHG Hotels & Resorts, we're also part of a global family that believes in True Hospitality for Good — caring for our people, our guests, and our planet.
About the role
Reporting to the Director of Sales & Marketing, this role leads the hotel's end-to-end marketing function — from strategy and budget management to campaign delivery and digital performance. You'll guide a small but dynamic marketing team and collaborate closely with our sales, revenue, and operations leaders to bring our brand to life across every channel and venue.
What you'll do:
Developing and executing the annual marketing plan and campaign calendar
Driving digital performance across SEO, paid search, social, and web conversion
Leading brand and creative development, ensuring a consistent voice across all touchpoints
Managing public relations, media engagement, and influencer partnerships
Overseeing CRM and guest communications, including automation and pre/post-stay journeys
Analysing trends and managing marketing budgets, ROI tracking, and monthly reporting
Partnering with tourism bodies, local producers, and community organisations to champion the Central Coast
Supporting the continued success of Meribella, Terrigal Beach House, and new product launches within the hotel
What we're looking for:
A degree in Marketing, Communications or a related field (or solid equivalent experience).
At least 3 years' experience in a marketing or brand management role — ideally within hospitality or tourism.
Strong understanding of digital marketing channels, analytics and conversion optimisation.
Creative flair and a passion for storytelling.
Confidence in managing budgets, agencies, and stakeholder relationships.
Excellent communication, relationship-building and organisational skills.
A collaborative, positive approach — you love working with people and making things happen.
What we offer:
Be part of the IHG Hotels & Resorts family, a global brand with a local heart
Enjoy discounted hotel stays worldwide, including luxury and resort brands
Work in a supportive environment where your ideas are heard and celebrated
Work in Terrigal, one of Australia's most beautiful coastal destinations.
Opportunities for growth within IHG Hotels & Resorts — across Australia and the world.
Flexible work options and a genuine focus on wellbeing.
Competitive salary and benefits.
Come join us at Crowne Plaza Terrigal Pacific — where creativity meets connection, and every day brings a new opportunity to make people smile.
Apply now and help us share the story of Terrigal with the world.
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