Group Account Director
5 days ago
PR Group Account Director - Consumer - $130-$145k + super
A creative, culture-driven agency where production expertise meets award-winning PR. You'll lead headline-making campaigns for some of Australia's most exciting travel, lifestyle and hospitality brands, backed by a collaborative team that thrives on bold ideas and seamless content creation.
About the agency
This communications agency is built on production roots, with storytelling at the core of everything it does. Originally established to craft branded content and visual storytelling, they have evolved into a fully integrated agency known for award-winning earned media campaigns, while still retaining a deep understanding of content creation and the craft of production. This unique foundation allows the team to think editorially, pitch like publicists, and produce like creators – making stories work seamlessly across both earned and owned channels.
Operating at the intersection of culture, creativity and media, this agency partners with some of the country's most exciting brands across fashion, travel, lifestyle, FMCG and QSR categories. The agency blends sharp media instincts with content fluency, ensuring every campaign has cultural relevance and visual impact.
The team is structured to mirror this integration – with earned media specialists, content producers, strategists, and creative leads all working in close collaboration. Account teams are empowered to think big, act boldly and deliver work that earns attention.
Benefits & Culture
Their culture is driven by creativity, collaboration and care – for the work, for each other and for the world outside the agency walls. The agency has intentionally fostered an environment where individuals feel supported to thrive professionally and personally, while being part of a team that celebrates creativity and doesn't take itself too seriously. Whether you're leading a major campaign, shooting social content on the fly, or brainstorming angles for a national news moment, you'll be backed by a team that genuinely values what you bring to the table. With production in its DNA, they bring a maker's mindset to every project.
The basics:
- 22 days of annual leave
- Hybrid working - 1 WFH day per week
- Annual Charity Day – the chance to give back to the community through a cause of your choice
- Unforgettable Christmas Parties – from harbour cruises to glamping escapes, this team knows how to celebrate
- Fun, Respectful Team Culture – work alongside passionate people in a supportive and inclusive setting
About the job
- Lead integrated PR campaigns for major travel, hospitality, and lifestyle clients
- Craft and present polished pitch decks and responses to client briefs
- Uphold exceptional client service standards and ensure KPIs are consistently achieved across multiple accounts
- Manage and mentor a team of 2–3 per account, providing clear direction and support
- Remain execution-focused when needed, stepping in to keep projects on track and support the team at a hands-on level
About you
- Experienced PR professional at the Group Account Director level (or a strong SAD ready to step up)
- Exceptional writer with a love for structuring pitch decks and client proposals
- Skilled client relationship builder with a track record of turning challenging situations into successes
- Detail-oriented and passionate about delivering top-tier client service
- Confident leader who delegates effectively and fosters team growth
- Thrives on integrated campaigns that blend traditional PR with influencer and social activation
Sponsorship is not available for this role - you must already have the right to work in
Australia to be considered.
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