Brand Ambassador

2 days ago

Melbourne, Victoria, Australia Bacardi-Martini Australia Full time $90,000 - $120,000 per year

As the BMA Portfolio Ambassador, you will be the leading expert on our wider Portfolio range, with a focus on Grey Goose, Patron, Bacardi & Bombay Sapphire. You will become the face and voice for our brands to the community, crafting and delivering the brand programming agreed in our sales, marketing and advocacy strategy. You will embody and represent the brand's image and values externally and internally with the opportunity to leave your legacy as our Spirits expert. Supporting the On Trade team in selling our brands to customers, with a focus on influential accounts but also supporting in the development of critical advocacy and education in key national on and off prem accounts.  Your deep knowledge about the Category, the Brands and their heritage along with your ability to inspire and excite consumers, partners and employees about our products is the key to success in this role.

ABOUT YOU

You will be a curious and agile self-starter who is able to work in the here and now whilst also able to think about long term objectives

Your entrepreneurial style, cocktail flair combined with your commercial acumen means that you will balance the needs of purist brand advocacy with the need to ensure we deliver our business objectives in new business, menu listing and AVQPAP excellence.

You will bring valuable insights and expertise that will compliment both the marketing and sales team.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

  • You will be the visible face for our Portfolio and increase brand desire through the development of creating a strong advocacy program, tools and assets, leveraging proven growth drivers.
  • You will provide education and training across our total Portfolio within the On Trade & Off Trade.
  • You will work closely sales to develop the right prioritization of time spent in mkt in line with our business priorities eg – support of the prestige portfolio development in the Top 200 accounts
  • You will support our sales team in building outstanding relationships with our customers in the On Trade, understanding their needs, their local consumers, and developing and executing solutions.
  • Collaborate cross-functionally with Marketing and Sales team to bring our amazing brands to life, through hosting events and brand activations.
  • Build and deploy portfolio education, tastings, workshops at scale (physical and digital solutions for consumers, customers and primos) and deliver occasion, engagement, and entertainment programs with clear KPIs.

As a Spirits expert, you will support the local Commercial and Brand teams in defining how we show up in the relevant outlets and channels with a focus on increasing availability, visibility, quality and execution.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

  • Extremely knowledgeable about the total Spirits category
  • Working experience in premium on trade
  • Wide network of strong industry relationships
  • Strong communication and influencing skills
  • Strong understanding of social media and how to use it effectively
  • Self organization
  • Proficiency in English language skills
  • Experience in Spirits and/or Beverage Industry is a distinct advantage

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