Social Media and Digital Marketing Specialist

14 hours ago

Hobart, Tasmania, Australia Football Tasmania Full time $60,000 - $90,000 per year

Are you a social media and digital marketing specialist with more than two years' experience who wants to work in sport in Tassie? This is the role for you

About us

Football Tasmania is the governing body responsible for growing, developing and promoting football (soccer) throughout Tasmania. We're a Member Federation of Football Australia, the national governing body for our sport.

With more than 30,000 participants across the State, our football is the State's most played team sport for young people.

We're a small team with a big mission – to provide opportunities for Tasmanians to have a healthy, enjoyable and connected life through participation in football.

We work with Tasmania's 32 clubs and junior associations to ensure that everyone can get involved in football, from under-5s to our top-flight men's and women's competitions.

We administer competitions from under 13s right through to the McDonald's National Premier League and McDonald's Women's Super League. We also promote participation at all levels; train and develop coaches and referees; develop talented players; and work with clubs and associations to grow the sport and ensure they have the infrastructure they need.

We're working towards a Home of Football in the State's south, to provide much-needed facilities for all levels of the game – including one day our own A-League club.

And in 2026, football is back in the spotlight when Australia hosts the Women's Asian Cup – starring our very own Matildas – and the Socceroos will contest the men's World Cup in the US, Mexico and Canada. Come and join us and get paid to celebrate the sport we love.

About you

· You're a social media and digital marketing specialist with tertiary qualifications and at least two years' experience in a similar role

· You have extensive knowledge of – and a passion for – marketing, social media and the digital landscape, including latest trends

· You thrive on working in a small team and rolling up your sleeves to get the job done

· You don't have to be a football expert, but if you love our game, it's a bonus

About the role (position criteria)

The Social Media and Digital Marketing Specialist reports directly to the General Manager Marketing and Communications. Ideally, the role will be full-time and based in Hobart.

The successful candidate will:

· Use traditional and digital marketing skills and experience to boost the profile of football in Tasmania

· Use a range of digital tools to plan, create, edit and deliver engaging, relevant and timely content – including photography, videography, website content, graphic design, social media channels, and eDM

· Keep our digital channels – corporate and league-specific Facebook pages, Instagram, YouTube and the website – up to date with engaging and informative content for our football community, including the rollout of local and national campaigns

· Ensure communications are professional and consistent, and deliver on strategic aims and our commercial arrangements

· Work on the weekends or after hours infrequently as required to assist in delivering special events, such as key match days, community events, or awards nights.

Applications should include a cover letter outlining your suitability for the role against the position criteria and include a current CV. Applications close on October 24.

To discuss the role in confidence, please contact Football Tasmania General Manager, Marketing and Communications Lucy Poskitt on

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