Digital Product Manager

A full time, permanent opportunity has become available in our Bupa Optical team. This is a hybrid role and will be based out of our Melbourne or Sydney office location when not working from home.

Reporting to the General Manager of Marketing and Digital for Bupa Optical, the Digital Product Manager is responsible for managing Bupa Optical products and acts as the bridge between the business, customers, and delivery teams to ensure we drive both customer satisfaction and business value.

**How will I help?
Key accountabilities include but are not limited to:

- Taking a strategic forward view of the channel coordinates with key resources while ensuring alignment to strategic themes and pillars to ensure the delivery approach is appropriate and well defined.
- Accountable for ensuring appropriate levels of discovery before initiative enters the delivery system, the role works tirelessly to ensure a balance between the commercial and customer outcomes. Taking a data-driven approach, this role will focus on forming and validating hypotheses to identify the right product/market fit for all new ideas or concepts.
- Driving the strategic roadmap for their product domain. This role needs to understand the market, the business, and the customer to be empowered to make the right decisions around the roadmap to drive a holistic domain product strategy and vision.
- Use both customer value and business value to increase the value of the product / service and prioritise work for delivery teams and the business.
- Driving the strategy and overall success of the product through a solid understanding of the market, the business, and the customer. You will work with the Analytics team, identify opportunities that will drive commercial value for the business.
- Owning, managing and communicating the Product Roadmap. Deliver the Product Roadmap by translating it into initiatives and features for A/B or multivariate testing, and a Program Backlog
- Identifying and breaking down themes in to features, including MVP/iterative approaches to value delivery.
- Continuous communication with stakeholders to seek alignment.
- Managing the product through its lifecycle (not just its development).

**What’s in it for me?**

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home arrangements, you’ll be challenged and encouraged to innovate. You will partner with colleagues who are dedicated to delivering exceptional experiences. We respect and consider everyone, knowing your difference will make the difference.

Perk highlights:

- Discount on our health insurance, travel, car, home, contents and pet insurance products as well as discounts when you attend a Bupa Dental clinic or purchase glasses from a Bupa Optical store.
- A dedicated internal wellbeing team provides you with a range of services, such as a global resilience program, regular training opportunities on a range of wellbeing topics and access to a variety of wellbeing discounts.
- An additional well-being day each year to treat yourself.

**What do I need?**
- A tertiary qualification (or equivalent experience).
- Experience working in an Agile delivery environment as a Digital Product Manager with experience in/a:

- Developing non-functional requirements that can be translated into epics and features
- Different approaches to prioritisation
- Backlog creation and grooming
- Good understanding of Scrum
- An understanding of Scaled Agile Framework (SAFe) is a plus
- Solid knowledge of Lean product and customer development.
- Experience forming a Product Strategy/Vision, the ability to translate it into a roadmap, and can turn that into a backlog.
- The ability to communicate, facilitate, collaborate and lead - and know when to use each.
- An appreciation for Human Centred Design.
- Experience working across multiple streams in a fast paced, dynamic, and collaborative environment.
- An analytical focus with an appreciation of data analysis, commercial drivers, business viability and technical feasibility.
- A mix of Agile, Lean and HCD approaches and are familiar with a range of digital tools and frameworks to support your vision, roadmaps, analysis and reporting.
- Experience in Adobe Analytics or other analytics platforms

**About Bupa**

Bupa is an international healthcare group which has a purpose to deliver longer, healthier, happier lives and making a better world for more than 70 years. In Australia and New Zealand, Bupa assists more than 5 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing and medical visa services.

Our people reflect the diversity of our community. At Bupa, your wellbeing, identity and own story is respected and valued.