Product Marketing Manager

2 weeks ago

Perth, Australia INX Software Full time

Are you a marketer passionate about technology?
- Work with a global technology company based in Perth
- We offer a truly flexible and a great working environment

**About INX**

INX is a leading provider of software specifically designed to meet the risk, compliance, workforce management, training and reporting needs of high-risk, complex and remote businesses.

We help companies safely mobilise workforces and navigate health, safety and environmental challenges to better protect people and the planet.

Our client book speaks to the global trust places in our suite of software that support the operation of safer, smarter and sustainable workplaces.

We provide solutions across fast-paced and complex industries, including mining, health, transport, energy & utilities, engineering, manufacturing and government sectors.

**A bit about the role**

As our Product Marketing Manager, you will be responsible for planning and executing marketing plans that drive lead generation, engagement and revenue growth across our suite of software products. You will collaborate with cross-functional teams using your problem-solving and copywriting skills to generate leads and provide our sales team with the tools they need to qualify and convert them.

You will assist with the delivery of a number of projects at any given time and are able to thrive working at a fast pace, while also effectively collaborating with your colleagues to gather information and turn it into engaging content.

**Responsibilities**:

- Conduct market research and analysis to understand industry trends, competitors and market needs assessment
- Review product positioning and messaging to align with research findings
- Plan and execute marketing campaigns to generate demand, attract qualified leads, and track campaign performance
- Implement lead nurturing programs to move leads through our sales funnel
- Develop sales enablement tools to support marketing campaigns including blog posts, whitepapers, release notes, webinars and videos
- Plan go-to-market strategies

**Requirements**:

- Proven experience as a product marketing manager or similar (software industry is desirable)
- Excellent written and verbal communication skills, with the ability to transcribe complex information into clear messages
- Strong project management skills and the ability to meet deadlines in a fast-paced environment
- Experience using CRM systems and marketing automation tools

**Working at INX Software**

People are at the heart of what we do. We work hard to provide you with a fun working environment where you are valued and rewarded for the experience and ideas that you bring with you. Our employees are the key to our success, and we look for passionate and talented people to shape the future of our technology. We offer competitive remuneration, a truly flexible working environment, professional development opportunities, social events, and an inclusive working environment.

We are flexible, supportive, and dynamic and we’d love for you to join us.

**Next steps**

INX Software is a Circle Back Initiative employer, and we commit to respond to every applicant.

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