Product Marketing Lead

2 weeks ago

Perth, Australia HBF Health Full time

**Job no**: 494255
**Work type**: Maximum term full time
**Location**: Perth CBD
**Categories**: Marketing & Communications

**HBF Employee Benefits**:

- Flexibility with hours and work-from-home options
- Fully Subsidised Corporate Gold Health Cover for you and your family
- 13 days personal leave per year
- Access to corporate discounts across a range of retail, restaurants, and hotels

**9-month Max-Term Contract for Maternity Leave Cover**

We’re looking for a passionate and strategic product marketing expert eager to make an impact with a member-focused national brand that’s got big growth aspirations. You thrive at the intersection of product, brand, and customer, translating complex features into compelling stories that drive engagement and acquisitions. With a deep understanding of market trends, competitive positioning, and customer insights, you excel at crafting go-to-market strategies that deliver results.

We’re looking for someone who is not only data-driven but also creative—able to develop messaging and campaigns that resonate, scale, and differentiate. If you’re excited about being part of HBF’s growth journey and have the expertise to make it happen, we want to hear from you.

**About the role**:

- You’ll develop a deep understanding of business objectives, market and audience trends to inform and develop the product marketing strategy and translate HBF’s product and service features and benefits with clear value propositions.
- Plan, develop, and deliver insight-led campaigns.
- Bring product propositions to life across all customer touchpoints.
- Ensure HBF brand (tone, style, design) is delivered consistently.
- Develop strong relationships with internal and external partners.
- Influence decision-making and project/campaign outcomes.
- Interrogate marketing performance reporting and utilise insights to continuously refine and enhance strategies, campaigns, and tactics.

**About you**:

- Tertiary qualifications preferably in Marketing or a related area.
- Minimum of 8 years of Marketing (or related) experience.
- Demonstrated ability to develop and deliver marketing strategy using trend data and audience insights.
- Experience developing and implementing integrated product and acquisition campaigns.
- Understanding of marketing-focused risk and compliance obligations in a highly regulated industry.
- Experience maintaining brand integrity and consistency.
- Experience managing agencies and maintaining budgets.
- Proven ability to influence stakeholders.
- Understanding of modern marketing technology and practices.
- Experience in agile working environments preferred.
- Strong strategic marketing skills, high levels of accuracy and attention to detail, excellent project management skills, and strong planning and analytical skills.

**Next Steps**:
If you are looking for an exciting opportunity and are passionate about developing product marketing strategies, we’d love to hear from you.

Our recruitment process includes reference checks, National Police Clearance, and verification of working rights in Australia.

**Advertised**: 13 Feb 2025 W. Australia Standard Time
**Applications close**: 28 Feb 2025 W. Australia Standard Time

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