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Growth Marketing Manager
3 weeks ago
Are you looking to step up and prove that you are ready to take on the world?_
Founded in 2009, we’re a global leader and developer of cloud-based information management solutions and compliance services. RecordPoint’s intelligent information management helps regulated companies and government agencies reduce risk, achieve greater operational efficiency, and drive collaboration and innovation. Our adaptable layer of intelligence offers complete insight and control over all in-place data, records, and content, enabling organizations to increase compliance and reduce costs.
**Scope of role**
We are looking for a Growth Marketing Manager to join our growing marketing team. You will be responsible for planning and executing end-to-end demand generation programs to acquire new business and customer expansion across a wide variety of channels. It’s a ‘greenfields’ opportunity in a business ripe for fresh ideas, with a market-leading product disrupting the traditional records management industry.
Reporting to the Head of Marketing, you’ll have room and resources to grow, with the opportunity to work in a flat-structured team working together to build a leading B2B SaaS Marketing function.
**Responsibilities & Activities**
- Develop and deliver a cross-channel marketing strategy that drives brand awareness and scalable growth in customer acquisition and expansion.
- Define, own and improve digital marketing and growth strategies focusing on execution, optimization, and KPIs.
- Own the paid search and paid social channels; set targets and budgets, guide and advise external support (agency); brief and manage the delivery of assets.
- Create, manage and execute account/industry-based marketing programs in partnership with sales executives to drive acquisition and customer growth.
- Run, test and optimize campaigns to achieve growth targets.
- Track, measure, and report on campaign ROI.
- Lead A/B testing and onsite and landing page optimization and personalization.
- Design and consider campaigns for customer lifecycle.
- Manage events strategy and execution, both owned and third-party as part of a holistic growth strategy.
- Project manage cross-functional campaigns, working collaboratively with the marketing team and other stakeholders to meet deadlines.
**Knowledge, skills, and abilities required**
- **Proven experience in a B2B demand generation/growth role for a SaaS product**:
- Sound understanding of drivers of performance across internal and external marketing channels to achieve awareness engagement, acquisition, conversion and retention goals
- Deep experience with marketing automation tools, and a knowledge of the best tools on the market to augment our Martech stack.
- A data-driven and analytical mindset, with the ability to create required reports to track campaign performance and manage spend
- A strategic, collaborative, and inclusive approach. Ability to build a strong partnership with the Sales team.
- Experience managing third-party vendors, including agencies and contractors.
- An entrepreneurial and executionmindset focused on delivering results.
- Strong communication and presentation skills.
- Excellent project management skills and the ability to manage multiple streams of work at once
- SaaS/tech industry experience, with a solid understanding of B2B marketing.
What you'll get:
- A competitive salary in a fast-growing start-up environment
- Flexible work-life balance
- Opportunities to grow and develop
- Dedicated Learning & Training Budget
- Easily accessible and well-fitted-out offices
RecordPoint is an equal opportunity employer. We offer a fast-paced, dedicated, and enjoyable environment, working with some of the best people in the industry.
No recruiters please, we've got this one covered.
