Brand Social Media Specialist

**Introduction**:
About us
At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We have built on our success at home and now have sales and marketing operations around the globe, where we sell and market our well-known and trusted brands
Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.
This is more than a job, it’s a chance to be part of something bigger. At PharmaCare, your career can grow alongside brands that are trusted by millions.
Ready to do great things with us?
Extras we know you’ll love
On-site 3 level gym with dedicated personal trainers and daily classes
Full time barista with free coffee and free smoothies
Generous monthly product allowance to support your health and wellbeing
Paid parental leave, subsidised health and salary continuance insurance
Flexible start and finish times
Onsite parking
Employee assistance/wellbeing initiatives
Ongoing training and development programs
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**Description**:
About the role
We’re seeking a strategic and creative Brand Social Media Manager to lead the organic social media presence across our brand portfolio. This role is responsible for shaping and executing compelling, insight-driven strategies that grow brand awareness, deepen community engagement, and contribute to business growth.
You’ll translate brand strategy into powerful social-first storytelling across platforms like Instagram, TikTok, and Facebook—balancing creativity with analytics. Working closely with the brand and digital marketing teams, you’ll ensure every post, story, and comment reflects the brand’s voice and purpose.
This is a hands-on, high-impact role for someone who thrives in a fast-paced environment, is tapped into emerging trends, and knows how to create content that connects authentically and performs commercially.
The main responsibilities will include strategy & planning, content creation and execution, community management, analytics and optimisation.
Develop and execute organic social strategies, plan content and campaigns, monitor trends and performance, align with brand priorities, and manage budgets efficiently
Create engaging mobile-first content, craft compelling captions and visuals, balance UGC with studio assets, collaborate on localized campaigns, and manage content approvals for brand and regulatory compliance
Manage social communities, monitor engagement, build advocate relationships, and ensure safe, brand-aligned interactions
Collaborate across teams to align content with strategy, optimize campaigns, and support brand protection efforts
**Skills and Experiences**:
About you
Ideally you will have 2-3 years of hands-on experience in social media management within a brand or agency, with deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn—plus emerging platforms and be degree qualified in Marketing, Communications, Digital Media or similar.
Demonstrated skill in mobile content creation and editing (e.g., CapCut, InShot, Canva, VSCO)
Strong copywriting and storytelling skills tailored to different platforms and audiences
Comfortable juggling multiple brand accounts, calendars, and priorities
**Analytical mindset**: confident with performance data and tools (e.g., Meta Business Suite, GA4, Sprout Social)
Collaborative spirit and ability to liaise across creative, digital, PR, and brand teams
Strong project management, organization, and attention to detail
**Bonus**: influencer coordination experience and experience with social commerce