Field Marketing Specialist Anz

1 week ago

Sydney, Australia Genetec Full time

**The team**: **What your day will look like**: Field Marketing Responsibilities: - Coordinate territory planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates. Events Management: - Including objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, and F&B, & logistics. - Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams. o Strategize, order, and deliver promotional items to support sales & events. Demand Generation: - Plan and execute a robust demand generation plan incorporating multiple tactics to reach key audiences including (but not limited to) events, webinars, roundtables, digital, account-based marketing (ABM), partner marketing, hospitality, etc. o Manage vertical based and account-based marketing activities, in partnership with sales, including identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams. Digital: - Work with the APAC digital team to advise and align digital programs in the region as required. Marketing Operations: - Achieve benchmarked ROI metrics by working with the sales and marketing teams, managing, and analyzing campaign data in CRM Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc. - Complete budget reviews and ROI analysis; pivot strategy to align with findings. - Partner marketing and partner liaison when required - Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets - The role will spend 50% of the time on events, 20% on the time on Marcom, 20% of the time on Digital and 10% of the time on Marketing operations **About you**: - 5+ years experience in B2B marketing, preferably in the IT sector; digital marketing, ABM and partner marketing experiences are a plus - Excellent communications skills with the ability to interface at all levels within the organization - Must have a "get it done" attitude and execute effectively, attention to detail - Must be able to adapt to different situations and work well under pressure to complete deadlines - Enjoy people and have excellent communication skills - Creative problem solver and strategic thinker who brings passion, enthusiasm, and fresh ideas - Excellent relationship management skills - Highly creative, with strong copy-writing skills and campaign management experience - A self-starter who is confident, enthusiastic, very proactive, and organized - Ability to manage multiple projects and tasks at any one time and not afraid to be hands-on in the role - Willingness to learn and work in a growing marketing team and expand the role - Bachelor’s degree in business, management, sales, marketing, or related field - Able to participate in physical activity, to include event set-up & tear down

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