Patient Acquisition Lead

2 weeks ago

Maitland, Australia Pacific Smiles Group Full time

**Permanent full-time position based at East Maitland**:

- **Flexible working options and corporate perks such as Fitness Passport**:

- **Great company culture - supportive, innovative and energised**

**About this opportunity**

This is a newly created position in our Marketing team based at our Head Office in Greenhills, East Maitland. A permanent, full-time position with flexible hours of work including some remote working options.

Reporting to our Chief Operating Officer (also from a Marketing background), you will be focused on leading the design and delivery of marketing campaigns, patient experiences and initiatives that build brand awareness and expand lead generation; all designed to drive an increase in conversion of new patients for the organisation (no pressure).

In this pivotal position, you will predominantly be responsible for not only managing your direct reports (2) but also the relationship with our key agencies to develop and execute media plans that drive our business results through new patient acquisition and new centre performance. You will own our brand and as well as the performance of our internal media platforms such as our website and booking widget. Building internal capability for digital marketing and acquisition will be a key focus and success measure.

In addition to this, you will be responsible for:

- Identifying our various target audiences and tailoring creative marketing campaigns to suit, executing each to success while staying on brand
- Manage the shared Marketing budget to maximise impact and ROI (shared with our Patient Retention team)
- Achieve annual new patient acquisition targets and using data to analyse and manage our funnel to uncover areas for improvement
- Manage new centre opening campaigns to achieve new patient targets within expected timeframes

**Are we what you're looking for?**

Pacific Smiles is a growing, ASX listed professional company. We have 1800+ staff who work collaboratively together with passion, positivity and a desire to be the best. At Pacific Smiles Group, employees are recognised and rewarded for their contributions, and there is a strong emphasis on career and professional development.

We also provide:

- Workplace flexibility to ensure life balance and a supportive leadership team dedicated to a culture of excellence
- An ongoing commitment to training & development
- A corporate health & wellness program
- Exciting reward & recognition program
- Extra perks that make a great office environment like fruit baskets and morning tea's - any excuse for cake will do here

**Are you what we're looking for?**

We're looking for an upbeat and positive Marketing professional with a balance of creativity and innovation coupled with the ability to analyse data to leverage investments and optimise results. You will be self-motivated and driven to succeed. Above all, you must be able to work as a team with excellent interpersonal skills and a collaborative approach with all stakeholders.

We will also be looking for:

- A tertiary qualification in Marketing or Business or similar
- Proven expertise in developing and executing successful marketing plans and campaigns across multiple channels
- Experience in marketing services (not just a tangible product) with positive ROI
- Solid understanding of brand adherence and market segmentation

**We are one unified team at Pacific Smiles. We learn, adapt and are focused on success

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